Is maybelline eye makeup remover profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 11 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Skip it (45/100).

How competitive is the maybelline eye makeup remover niche?

3 brands and 89 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in maybelline eye makeup remover?

Top complaints mined from reviews: Oily/Greasy, Value For Money, Allergies. The return rate is 0.2%.

When does demand for maybelline eye makeup remover peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the maybelline eye makeup remover niche?

Listings span $4.93–$23.23; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 28,009 reviews — the moat a new listing must climb.

maybelline eye makeup remover

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 610K searches

Price range

Okay$4.93–$23.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.91

avg listing price — sweet spot $15–$100

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Review moat

Bad28,009

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, maybelline eye makeup remover is a $1.6M/yr Amazon United States market (610K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

maybelline eye makeup remover market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $1.4M–$1.6M; units × avg price
Conversion rate: 23.6%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Neutrogena84%
Amazon Basics8%
MAYBELLINE8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top maybelline eye makeup remover search terms

neutrogena makeup remover255K/yr +4.5%18.3% conv.
neutrogena eye makeup remover95K/yr -18.2%22.8% conv.
oil free eye makeup remover48K/yr -7.0%17.5% conv.
neutrogena oil free eye makeup remover28K/yr +0.8%29.0% conv.
maybelline eye makeup remover45K/yr -27.1%12.7% conv.
neutrogena eye makeup remover oil free20K/yr +20.8%31.1% conv.
neutrogena make up remover14K/yr +52.9%16.4% conv.
maybelline makeup remover17K/yr -18.9%10.7% conv.
oil-free eye makeup remover6K/yr +961.3%23.9% conv.
neutrogena makeup remover liquid10K/yr -4.8%22.7% conv.

All search terms

Top maybelline eye makeup remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz

Neutrogena$8.894.7★22,439 rev

Neutrogena Makeup Remover Micellar Wipes for Face Daily Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 2 pack of 25 ct

Neutrogena$9.514.8★120,538 rev

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz

Neutrogena$4.934.6★7,650 rev

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Non-Greasy Makeup Remover Waterproof Mascara Remover Dermatologist & Ophthalmologist Tested 5.5 fl. oz

Neutrogena$6.544.7★25,926 rev

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)

Amazon Basics$5.484.5★18,230 rev

Newest

by launch date

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Non-Greasy Makeup Remover Removes Waterproof Mascara Dermatologist & Ophthalmologist Tested 5.5 fl. oz 3 Pack

Neutrogena$19.6722,439 rev

6y ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)

Amazon Basics$5.4818,230 rev

6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz

Neutrogena$8.8922,439 rev

7y ago

Neutrogena Makeup Remover Wipes for Face Daily Fragrance Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 2 pack of 25 ct

Neutrogena$9.4212,479 rev

9y ago

Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free 20 ct

Neutrogena$6.4073,952 rev

9y ago

What buyers say about maybelline eye makeup remover

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Great stuff, and affordable”

Value For Money9%

“Excellent Value”

Ease Of Use9%

“Ease of use”

Ease Of Cleaning8%

“Great cleaner”

Cleansing8%

“Cleans well”

Soft Feel7%

“Smooth and soft on the face”

Efficiency5%

“It works very well”

Eyelash Quality4%

“Removes my mascara like a breeze”

Allergies4%

“No irritation”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Oily/Greasy11%

“Too Oily”

Value For Money6%

“Too expensive”

Allergies6%

“Makes skin irritated”

Smell5%

“Bad smell”

Ease Of Cleaning4%

“tiny wipes that dont work well”

Moist/Dry4%

“Its not really moisturizing”

Leak-Proof4%

“Product leaking”

Sensitivity-Overall4%

“Not for sensitive eyes”

Size-Overall4%

“Bottles are too small”

Water Resistance4%

“Seems like water”

Top return reasons

Value For Money16%

Leak-Proof12%

Product Condition12%

Size-Overall11%

Advertised Vs Actual Product9%

Smell9%

Functionality-Overall5%

Oily/Greasy4%