Maybelline Brown Mascara

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

10.5%

Market size, estimated

$67Ka year

Peak month

December1.3× the quietest month

Top search term

maybelline brown mascara17K searches a year

Listings sell for $9.34 on average, from $6.18 to $10.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $9.34 that is $5K to $7K a year per listing.

Average price

$9.34under the $15 to $100 sweet spot

Price range

$6.18–$10.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Eyes. It carries 77,533 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Eyes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

77,533per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months