Is maybelline brown mascara profitable to sell on Amazon United States?

The niche generates $67K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (35/100).

How competitive is the maybelline brown mascara niche?

3 brands and 88 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in maybelline brown mascara?

Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Thickness. The return rate is 0.4%.

When does demand for maybelline brown mascara peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the maybelline brown mascara niche?

Listings span $6.18–$10.92; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 77,533 reviews — the moat a new listing must climb.

maybelline brown mascara

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.34

avg listing price — sweet spot $15–$100

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$67K

$67K/yr · 68K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad77,532.83

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$6.18–$10.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, maybelline brown mascara is a $67K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maybelline brown mascara market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 10.5%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

MAYBELLINE90%
L'Oreal Paris7%
COVERGIRL3%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top maybelline brown mascara search terms

maybelline brown mascara17K/yr +8.3%6.8% conv.
maybelline mascara brown18K/yr -8.8%7.3% conv.
brown mascara maybelline10K/yr -4.2%6.7% conv.
sky high mascara brown9K/yr -17.7%10.8% conv.
sky high brown mascara6K/yr -5.8%12.4% conv.
maybelline sky high mascara brown6K/yr -23.2%12.5% conv.
brown sky high mascara3K/yr -17.3%15.4% conv.

All search terms

Top maybelline brown mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula True Brown 1 Count

MAYBELLINE$10.064.5★185,759 rev

Maybelline Lash Sensational Washable Mascara Lengthening and Volumizing for a Full Fan Effect Brownish Black 1 Count

MAYBELLINE$10.214.5★69,890 rev

LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking Smudging or Clumping Latte Brown 0.28 Fl Oz

L'Oreal Paris$10.064.4★88,583 rev

Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Very Black 1 Count

MAYBELLINE$9.404.5★185,759 rev

Maybelline Great Lash Washable Mascara Makeup Volumizing Lash-Doubling Formula That Conditions As It Thickens Brownish Black 1 Count

MAYBELLINE$6.184.5★1,136 rev

Newest

by launch date

Maybelline The Colossal Bubble Mascara Buildable Mascara Volume and Length Formula for Bold Separated Sleek Lashes Washable Formula Copper Brown 1 Count

MAYBELLINE$10.718,900 rev

2mo ago

Maybelline Lash Sensational Body Washable Mascara Volume and Length Formula for 24HR Lash Lift Smudge and Clump-Resistant Brownish Black

MAYBELLINE$10.921,150 rev

7mo ago

Maybelline The Colossal Bubble Washable Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Brownish Black 1 Count

MAYBELLINE$9.648,900 rev

1y ago

LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking Smudging or Clumping Latte Brown 0.28 Fl Oz

L'Oreal Paris$10.0688,583 rev

2y ago

Maybelline Lash Sensational Sky High Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Washable Formula Burgundy Haze 1 Count

MAYBELLINE$10.09185,759 rev

2y ago

What buyers say about maybelline brown mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality36%

“Great lash”

Color15%

“Good color”

Quality-Overall6%

“Great, consistent product”

Value For Money5%

“Great deal”

Smudge Resistance4%

“Does not smear”

Ease Of Use3%

“It is easy to use”

Advertised Vs Actual Product2%

“as described”

Ease Of Application2%

“The application is very versatile”

Durability2%

“this one stays on all day”

Water Resistance2%

“Waterproof is perfect and doesnt clump”

What buyers complain about

Eyelash Quality17%

“My Eyelashes Broke Off”

Moist/Dry9%

“Dried up”

Thickness5%

“Comes out thick”

Color5%

“Not overly impressed with color”

Smudge Resistance5%

“Too much smudge”

Value For Money4%

“Waste of money”

Allergies4%

“Turns out that Im allergic to this”

Quality-Overall3%

“Check vendor for quality control”

Ease Of Use3%

“Difficult to remove”

Ease Of Application3%

“I dont like the applicator”

Top return reasons

Color28%

Moist/Dry16%

Advertised Vs Actual Product11%

Water Resistance10%

Functionality-Overall6%

Eyeliner Quality5%

Product Condition4%

Eyelash Quality3%

Value For Money2%

Quality-Overall2%

Common questions

Is maybelline brown mascara profitable to sell on Amazon United States?: The niche generates $67K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (35/100).
How competitive is the maybelline brown mascara niche?: 3 brands and 88 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in maybelline brown mascara?: Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Thickness. The return rate is 0.4%.
When does demand for maybelline brown mascara peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the maybelline brown mascara niche?: Listings span $6.18–$10.92; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 77,533 reviews — the moat a new listing must climb.