mayar lattafa perfume
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$42.22avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$18.89–$136.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$553K$553K/yr · 453K searches
Review moat
Good1,249.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mayar lattafa perfume is a $553K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mayar lattafa perfume market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $633K–$844K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Lattafa65%
- PHLUR32%
- Bath & Body Works3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top mayar lattafa perfume search terms
- mayar lattafa perfume131K/yr
- phlur father figure42K/yr
- father figure phlur47K/yr
- lattafa mayar30K/yr
- fig perfume27K/yr
- mayar23K/yr
- father figure perfume22K/yr
- father figure18K/yr
- guilty as fig bath and body works19K/yr
- mayar natural intense9K/yr
Top mayar lattafa perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Mayar Natural Intense Eau de Parfum Spray for Women 3.4 Ounce
Lattafa$21.074.3★1,254 rev
PHLUR Father Figure Perfume for Women & Men 50 mL
PHLUR$97.094.4★562 rev
PHLUR Father Figure Perfume for Women & Men 9.5 mL
PHLUR$31.164.4★562 rev
Lattafa Perfumes Mayar for Women Eau de Parfum Spray 3.4 Ounces / 100 ml
Lattafa$25.494.5★4,890 rev
Lattafa Mayar Cherry Intense for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml
Lattafa$26.344.1★1,396 rev
Newest
by launch date
PHLUR Father Figure Perfume for Women & Men 100 mL
PHLUR$136.80562 rev
Lattafa Mayar Fruity Floral Sweet Amber All Over Spray Long-Lasting Fragrance for Women 5.07 Ounce / 150 ml
Lattafa$18.89117 rev
PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)
PHLUR$37.16491 rev
Lattafa Mayar & Mayar Natural Intense EDP Sprays 100ML (3.4 OZ) Long Lasting Floral Fruity Sweet Perfumes. (SUPREME BUNDLE)
Lattafa$47.4930 rev
Lattafa Mayar Cherry Intense for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml
Lattafa$26.341,396 rev
Trending
90-day click momentumLattafa Mayar Natural Intense Eau de Parfum Spray for Women 3.4 Ounce
Lattafa$21.074.3★
Lattafa Mayar & Mayar Natural Intense EDP Sprays 100ML (3.4 OZ) Long Lasting Floral Fruity Sweet Perfumes. (SUPREME BUNDLE)
Lattafa$47.494.1★
PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)
PHLUR$37.164.3★
Lattafa Mayar Fruity Floral Sweet Amber All Over Spray Long-Lasting Fragrance for Women 5.07 Ounce / 150 ml
Lattafa$18.894.2★
Lattafa Haya Eau de Parfum Spray for Women 3.4 Ounce
Lattafa$26.234.5★
What buyers say about mayar lattafa perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Muy bueno y durable”
“Worth the price”
“Excellent product”
“Perfect for spring and summer”
“Its the perfect balance of soft”
“dries down beautifully”
“Its an amazing size for the price”
“the color is beautiful”
“The bottle is elegant”
What buyers complain about
“the scent is extremely weak”
“even still it somehow managed to break open”
“This is bigger than I was expecting”
“Waste of money”
“Horrible ingredients”
“the bottle were peeling due to the leakage”
“The inside of the container was wet”
“Its impossible to get out the liquid”
“Im allergic to it”
“Dont work”
Top return reasons
Common questions
- Is mayar lattafa perfume profitable to sell on Amazon United States?
- The niche generates $553K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mayar lattafa perfume niche?
- 3 brands and 102 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mayar lattafa perfume?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.4%.
- When does demand for mayar lattafa perfume peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mayar lattafa perfume niche?
- Listings span $18.89–$136.80; the average listing price is $42.22 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.