Mauve Lipstick

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

477K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

4.6%

Market size, estimated

$180Ka year

Peak month

October1.2× the quietest month

Top search term

mauve lipstick141K searches a year

Listings sell for $8.15 on average, from $1.04 to $22.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.15 that is $2K to $4K a year per listing.

Average price

$8.15under the $15 to $100 sweet spot

Price range

$1.04–$22.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.0%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #107 within Lips. It carries 18,979 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#107in Lips

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

18,979per listing

Listings tracked

74

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

60 months