mauve lipstick
Skip itA deep review moat (18,979 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$180K$180K/yr · 477K searches
Price range
Okay$1.04–$22.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad$8.15avg listing price — sweet spot $15–$100
Review moat
Bad18,979.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mauve lipstick is a $180K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mauve lipstick market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.1%
- Avg brand age
- 60 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
205
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
31%
Top 20: 63%
Open market
9%
- COVERGIRL60%
- REVLON17%
- wet n wild5%
- L'Oreal Paris4%
- MAYBELLINE3%
- AVON2%
- Open — no brand owns it (10 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top mauve lipstick search terms
- mauve lipstick141K/yr
- covergirl lipstick100K/yr
- covergirl outlast all day lip color39K/yr
- cover girl lipstick30K/yr
- covergirl lip24K/yr
- covergirl outlast23K/yr
- avon lipstick21K/yr
- cover girl lipstick long lasting42K/yr
- cover girl lip11K/yr
- mauve matte lipstick10K/yr
Top mauve lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COVERGIRL Continuous Color Lipstick Rose Quartz 415 .13 oz (packaging may vary)
COVERGIRL$5.684.6★12,555 rev
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 764 On the Mauve 0.15 oz
REVLON$6.144.6★41,262 rev
COVERGIRL Outlast All-Day Lip Color With Topcoat 621 Natural Blush
COVERGIRL$7.904.5★30,229 rev
Covergirl Outlast All-Day Lip Color with Moisturizing Topcoat New Neutrals Shade Collection Good Mauve Pack of 1
COVERGIRL$8.324.7★1,843 rev
COVERGIRL Outlast All-Day Lip Color Custom Nudes 960 Universal Nude
COVERGIRL$8.284.5★30,229 rev
Newest
by launch date
COVERGIRL Clean Fresh Squishy Glaze Lip Butter Balm Flavored Non-Sticky with Vitamin E & Shea Butter 140 Toasted Vanilla (Sheer Beige)
COVERGIRL$10.11485 rev
REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 007 Glazed Mauve 0.11 oz
REVLON$8.716,487 rev
CoverGirl Clean Lip Color Romance Mauve Satin Finish Squalane Avocado & Aloe Carmine-Free Non-Drying 0.12oz
COVERGIRL$6.391,199 rev
Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz
REVLON$8.0513,113 rev
CoverGirl Clean Fresh Tinted Lip Balm Vegan Formula Hydrating Natural Finish Bliss You Berry 1 Count
COVERGIRL$5.7411,585 rev
Trending
90-day click momentum
COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)
COVERGIRL$5.804.6★
COVERGIRL Outlast AllDay Lip Color with Moisturizing Topcoat New Neutrals Shade Collection 120 Dusty Blush 1 Count
COVERGIRL$8.354.5★
NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Bust-Ed (Purple Mauve)
NYX PROFESSIONAL MAKEUP$9.134.4★
COVERGIRL Clean Fresh Squishy Glaze Lip Butter Balm Flavored Non-Sticky with Vitamin E & Shea Butter 140 Toasted Vanilla (Sheer Beige)
COVERGIRL$10.114.4★
COVERGIRL Outlast All-Day Lip Color With Topcoat 559 Plum Berry
COVERGIRL$8.204.5★
What buyers say about mauve lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Color match”
“Buttery smooth”
“Very moisturizing”
“Great value”
“Excellent product”
“Good durability”
“Easy to apply”
“smooth texture”
“with shine”
“The smell is fruity”
What buyers complain about
“Awful color”
“Dried up”
“Breaks off easily”
“Smell is unpleasant”
“Misleading description”
“Kind of expensive”
“Bad quality control”
“The adhesive was so strong that it was almost impossible to peel off without damaging the product”
“Used product”
“Small tube”
Top return reasons
Common questions
- Is mauve lipstick profitable to sell on Amazon United States?
- The niche generates $180K/yr across 74 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the mauve lipstick niche?
- 16 brands and 205 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mauve lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- When does demand for mauve lipstick peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the mauve lipstick niche?
- Listings span $1.04–$22.19; the average listing price is $8.15 (sweet spot $15–$100). The average incumbent carries 18,979 reviews — the moat a new listing must climb.