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Maui Mousse

Fail

The top 5 products take 100% of clicks, so Maui Mousse is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$66K/yr46K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 21 sellers

Flapen Score

Maui Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Maui Mousse is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maui Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Maui Mousse 46K times last year and spent an estimated $66K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
17.0%
Market size, estimated
$66Ka year
Top search term
ogx mousse11K searches a year

02 · Price

A sale here is worth $8.45.

Listings sell for $8.45 on average, from $7.30 to $10.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $8.45 that is $13K to $17K a year per listing.

Average price
$8.45under the $15 to $100 sweet spot
Price range
$7.30–$10.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Mousses. It carries 13,370 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Mousses
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
13,370per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Maui Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%

Demand

Maui Mousse search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Maui Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ogx mousse11K/yr
  • coconut curls mousse10K/yr
  • maui mousse9K/yr
  • ogx mousse for curly hair3K/yr
  • ogx coconut curls mousse2K/yr
  • ogx locking coconut curls mousse2K/yr
  • maui moisture mousse6K/yr
  • maui mousse for curly hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Maui Mousse

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.3%of orders come back
“Too smelly for me”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maui Mousse questions

Answered from the same tracked data.