Mattifying Primer for Oily Skin

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

5.1%

Market size, estimated

$117Ka year

Peak month

February3.3× the quietest month

Top search term

tinted primer22K searches a year

Listings sell for $19.56 on average, from $5.34 to $63.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.56 that is $0 to $2K a year per listing.

Average price

$19.56inside the $15 to $100 sweet spot

Price range

$5.34–$63.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #169 within Face. It carries 10,394 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

2.1%

Average rank

#169in Face

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

10,394per listing

Listings tracked

54

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months