mattifying primer for oily skin
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Price range
Great$5.34–$63.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 118K searches
Review moat
Bad10,393.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mattifying primer for oily skin is a $117K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mattifying primer for oily skin market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $98K–$117K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 2.1%
- Avg brand age
- 67 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
232
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
38%
Top 20: 72%
Open market
48%
- L'Oreal Paris10%
- IT Cosmetics10%
- TOUCH IN SOL9%
- Elizabeth Mott9%
- Smashbox7%
- e.l.f.7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
Top mattifying primer for oily skin search terms
- tinted primer22K/yr
- pore filler for large pores14K/yr
- tinted primer for mature skin8K/yr
- it cosmetics primer8K/yr
- no pore primer10K/yr
- pore blur6K/yr
- blur makeup5K/yr
- blurring makeup5K/yr
- armani primer4K/yr
- poreless5K/yr
Top mattifying primer for oily skin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)
TOUCH IN SOL$13.634.3★13,500 rev
Elizabeth Mott Thank Me Later Blurring Face Primer SPF 30 Lightweight Hydrating Makeup Primer - Smooths Fine Lines & Wrinkles for a Soft-Focus Finish Mineral-Based Cruelty-Free Formula 30g
Elizabeth Mott$16.634.3★22,131 rev
IT Cosmetics Your Skin But Better Makeup Primer+ - Extends Makeup Wear Hydrates Skin Refines the Look of Pores - With Glycerin Bark Extract & Ginger Root Extract - Oil-Free Formula - 1 fl oz
IT Cosmetics$37.394.5★1,197 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★4,429 rev
LOreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores
L'Oreal Paris$10.754.3★15,283 rev
Newest
by launch date
Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Warmglow (0.5 oz)
Saie$16.783,353 rev
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
Xiuxixu$7.464,325 rev
L.A. Girl Instant Finish Tinted Primer Medium Beige GFP777
L.A. Girl$9.2626 rev
e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
e.l.f.$10.274,495 rev
bareMinerals Hydrate & Glow Gel Face Primer Vegan Cruelty-Free & Dermatologist-Tested
bareMinerals$27.88345 rev
Trending
90-day click momentumbareMinerals Hydrate & Glow Gel Face Primer Vegan Cruelty-Free & Dermatologist-Tested
bareMinerals$27.884.7★
LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow For Face and Body 902 Light 1.35 fl oz
L'Oreal Paris$12.834.6★
Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz
MAYBELLINE$7.704.5★
L.A. Girl Instant Finish Tinted Primer Medium Beige GFP777
L.A. Girl$9.264.0★
Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Warmglow (0.5 oz)
Saie$16.784.5★
Common questions
- Is mattifying primer for oily skin profitable to sell on Amazon United States?
- The niche generates $117K/yr across 54 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mattifying primer for oily skin niche?
- 33 brands and 232 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- When does demand for mattifying primer for oily skin peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the mattifying primer for oily skin niche?
- Listings span $5.34–$63.79; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 10,394 reviews — the moat a new listing must climb.