Mattifying Primer

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

449K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

7.0%

Market size, estimated

$338Ka year

Peak month

October6.9× the quietest month

Top search term

matte primer93K searches a year

Listings sell for $10.69 on average, from $4.60 to $37.70. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $10.69 that is $8K to $11K a year per listing.

Average price

$10.69under the $15 to $100 sweet spot

Price range

$4.60–$37.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.7%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Face. It carries 8,785 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#173in Face

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

8,785per listing

Listings tracked

33

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months