Matted Hair Detangler
FailThe top 5 brands take 96% of clicks, so Matted Hair Detangler is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $241K/yr135K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 63 sellers
Flapen Score
Matted Hair Detangler against its category
The dotted line is the Beauty & Personal Care average. Past it, Matted Hair Detangler is stronger. Inside it, weaker.
Market
The Matted Hair Detangler market on Amazon at a glance
Shoppers on Amazon United States searched for Matted Hair Detangler 135K times last year and spent an estimated $241K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $241Ka year
- Peak month
- October5.0× the quietest month
- Top search term
- knot on my watch detangler aunt jackie27K searches a year
02 · Price
A sale here is worth $17.57.
Listings sell for $17.57 on average, from $6.22 to $53.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $17.57 that is $22K to $26K a year per listing.
- Average price
- $17.57inside the $15 to $100 sweet spot
- Price range
- $6.22–$53.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $22K–$26K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Detanglers. It carries 11,871 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #665in Detanglers
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 11,871per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Matted Hair Detangler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with shea Butter 16 oz
- Price
- $10.25
- Rating
- 4.5/5
- Reviews
- 2,200
- Age
- 5y ago

Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz
- Price
- $7.58
- Rating
- 4.5/5
- Reviews
- 10,877
- Age
- 13y ago

Aunt Jackies Curls and Coils Knot On My Watch Large 24oz Family Sized Pump Instant Hair Detangling Therapy for Natural Curls Coils and Waves Pink
- Price
- $16.99
- Rating
- 4.5/5
- Reviews
- 10,877
- Age
- 4y ago

KizaiaCare Ultimate Matted Hair Detangler: Painless detangling solution for tangled knotted matted or dreadlocked hair. | Adults & Children Suitable for all types.
- Price
- $53.69
- Rating
- 3.7/5
- Reviews
- 194
- Age
- 3y ago

African Pride Moisture Miracle Pre-Shampoo Hair Detangler with Aloe & Coconut Water | Minimizes Breakage Hydrates & Strengthens | Pre-Poo Treatment for Natural Coils & Curls | 18 oz.
- Price
- $7.77
- Rating
- 4.6/5
- Reviews
- 13,686
- Age
- 4y ago
Trending
estimated 90-day click momentum
Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz (Pack of 3)
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 8mo ago

Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz
- Price
- $7.58
- Rating
- 4.5/5
- Reviews
- 10,877
- Age
- 13y ago

Aunt Jackies Curls and Coils Knot On My Watch Large 24oz Family Sized Pump Instant Hair Detangling Therapy for Natural Curls Coils and Waves Pink
- Price
- $16.99
- Rating
- 4.5/5
- Reviews
- 10,877
- Age
- 4y ago

Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with shea Butter 16 oz
- Price
- $10.25
- Rating
- 4.5/5
- Reviews
- 2,200
- Age
- 5y ago

Aunt Jackies Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz
- Price
- $6.96
- Rating
- 4.5/5
- Reviews
- 17,541
- Age
- 11y ago
Newest
by launch date
Aunt Jackies Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls Coils and Waves Enriched with Shea Butter 12 oz (Pack of 3)
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 8mo ago

Knot No More Matted Hair Detangler for Extremely Tangled Hair - Sulfate & Silicone Free - 8.5 Fl Oz (250 ml) - Suitable for All Hair Types - Children & Adult Hair Detangler
- Price
- $39.20
- Rating
- 3.6/5
- Reviews
- 114
- Age
- 2y ago

KizaiaCare Ultimate Matted Hair Detangler: Painless detangling solution for tangled knotted matted or dreadlocked hair. | Adults & Children Suitable for all types.
- Price
- $53.69
- Rating
- 3.7/5
- Reviews
- 194
- Age
- 3y ago

Aunt Jackies Curls and Coils Knot On My Watch Large 24oz Family Sized Pump Instant Hair Detangling Therapy for Natural Curls Coils and Waves Pink
- Price
- $16.99
- Rating
- 4.5/5
- Reviews
- 10,877
- Age
- 4y ago

African Pride Moisture Miracle Pre-Shampoo Hair Detangler with Aloe & Coconut Water | Minimizes Breakage Hydrates & Strengthens | Pre-Poo Treatment for Natural Coils & Curls | 18 oz.
- Price
- $7.77
- Rating
- 4.6/5
- Reviews
- 13,686
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
2%
- Aunt Jackie's84%
- Kizaïa Tangle Hair Expert4%
- African Pride3%
- Marc Anthony3%
- Knot No More2%
- Creme of Nature2%
- Open — no brand owns it (1 brand, 2%)
Demand
Matted Hair Detangler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 5.0×
Search terms
Top Matted Hair Detangler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knot on my watch detangler aunt jackie27K/yr
- extremely matted hair detangler14K/yr
- extreme matted hair detangler14K/yr
- matted hair detangler9K/yr
- aunt jackies knot on my watch detangler4K/yr
- aunt jackies detangler6K/yr
- knot on my watch detangler7K/yr
- knot on my watch7K/yr
- matted hair5K/yr
- detangler for matted hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Matted Hair Detangler
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matted Hair Detangler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









