Is Matte Wax profitable to sell on Amazon United States?

Flapen scores Matte Wax 41 out of 100 on Amazon United States, a Fail. Shoppers spend $108K a year across 6 tracked products. Search demand grew -7.7% in the last 90 days.

How competitive is the Matte Wax niche on Amazon United States?

3 brands and 15 sellers compete in Matte Wax on Amazon United States. The top 5 Matte Wax products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Matte Wax?

Matte Wax buyers on Amazon United States complain most about Smell, Texture/Consistency-Overall, and Value For Money. An estimated 0.7% of orders come back.

When does demand for Matte Wax peak?

Search demand for Matte Wax on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Matte Wax niche?

Matte Wax sells for $15.07 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.71 to $23.99. The average product has 1,437 reviews, the count a new listing must catch up to.

Matte Wax

Fail

The top 5 brands take 100% of clicks, so Matte Wax is a Fail.

Flapen Score: 41
41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size: $108K/yr57K searches / yr
90-day growth: -7.7%search demand this quarter
Competition: 97%top-5 click share · 3 brands · 15 sellers

Flapen Score

Matte Wax against its category

The dotted line is the Beauty & Personal Care average. Past it, Matte Wax is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Matte Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Wax 57K times last year and spent an estimated $108K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months: 57K
Growth, 90 days vs prior 90: -7.7%
Conversion, latest week: 12.6%
Market size, estimated: $108Ka year
Peak month: October1.7× the quietest month
Top search term: level 3 matte putty8K searches a year

02 · Price

A sale here is worth $15.07.

Listings sell for $15.07 on average, from $9.71 to $23.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.07 that is $8K to $11K a year per listing.

Average price: $15.07inside the $15 to $100 sweet spot
Price range: $9.71–$23.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: $8K–$11K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #12 within Putties. It carries 1,437 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 9.1%
Average rank: #12in Putties
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 1,437per listing
Listings tracked: 6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 85 months

Products

Top Matte Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 167%
Brand 229%
Brand 34%

Demand

Matte Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Matte Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

level 3 matte putty8K/yr -0.7%21.4% conv.
matte putty8K/yr +0.2%14.6% conv.
cera mate9K/yr -8.2%3.0% conv.
matte wax8K/yr -16.7%5.7% conv.
trendstarter matte wax4K/yr -11.2%23.0% conv.
fiber wax4K/yr -16.0%1.4% conv.
matte wax men hair4K/yr -20.3%3.9% conv.
trendsetter3K/yr +8.3%2.4% conv.
fiber wax hair men3K/yr -7.8%1.6% conv.
trendstarter3K/yr -26.6%6.5% conv.

Reviews and returns

What reviews say buyers love and hate about Matte Wax

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”

17%of negative reviews mention “Smell”

0.7%of orders come back

“It smells burnt”

A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Matte Wax questions

Answered from the same tracked data.

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