Matte Pomade
FailThe top 5 products take 78% of clicks, so Matte Pomade is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $271K/yr113K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 33 sellers
Flapen Score
Matte Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Matte Pomade is stronger. Inside it, weaker.
Market
The Matte Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Matte Pomade 113K times last year and spent an estimated $271K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $271Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- matte pomade39K searches a year
02 · Price
A sale here is worth $16.74.
Listings sell for $16.74 on average, from $8.05 to $27.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $16.74 that is $17K to $21K a year per listing.
- Average price
- $16.74inside the $15 to $100 sweet spot
- Price range
- $8.05–$27.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Pomades. It carries 7,056 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Pomades
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,056per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Matte Pomade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
7%
- Brand 161%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 7%)
Demand
Matte Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Matte Pomade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matte pomade39K/yr
- suavecito matte pomade18K/yr
- matte pomade for men18K/yr
- pomade matte14K/yr
- suavecito pomade matte7K/yr
- suavecito matte5K/yr
- mens pomade matte6K/yr
- mens hair pomade matte4K/yr
- pomade for men matte3K/yr
Reviews and returns
What reviews say buyers love and hate about Matte Pomade
We read the reviews and the return reasons for every product selling here.
“Does not smell good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matte Pomade questions
Answered from the same tracked data.









