Is matte pomade profitable to sell on Amazon United States?

The niche generates $271K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (48/100).

How competitive is the matte pomade niche?

8 brands and 33 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in matte pomade?

Top complaints mined from reviews: Smell, Hair Related, Adhesion/Stickiness. The return rate is 0.5%.

When does demand for matte pomade peak?

Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the matte pomade niche?

Listings span $8.05–$27.96; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 7,056 reviews — the moat a new listing must climb.

matte pomade

Skip it

A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.74

avg listing price — sweet spot $15–$100

Price range

Good$8.05–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$271K

$271K/yr · 113K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,055.91

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, matte pomade is a $271K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

matte pomade market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $209K–$251K; units × avg price
Conversion rate: 14.3%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 94 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Suavecito61%
REUZEL11%
STMNT7%
Layrite6%
Old Spice5%
Crownnaturally5%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top matte pomade search terms

matte pomade39K/yr +1.0%6.4% conv.
suavecito matte pomade18K/yr +37.1%18.0% conv.
matte pomade for men18K/yr -5.1%6.8% conv.
pomade matte14K/yr -2.8%7.8% conv.
suavecito pomade matte7K/yr -19.1%19.7% conv.
suavecito matte5K/yr +8.8%18.5% conv.
mens pomade matte6K/yr -28.7%6.7% conv.
mens hair pomade matte4K/yr +23.3%6.0% conv.
pomade for men matte3K/yr -28.1%10.2% conv.

All search terms

Top matte pomade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Suavecito Pomade Matte (No Shine) Formula 4 oz 1 Pack - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles

Suavecito$15.044.6★12,059 rev

Suavecito Pomade Matte (Shine-Free) Formula 4 oz 2 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles

Suavecito$27.964.6★12,059 rev

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.374.6★6,345 rev

STMNT$23.994.5★2,815 rev

Layrite Natural Matte Cream Basic White Mild Cream Soda 4.25 Ounce

Layrite$24.514.7★9,286 rev

Newest

by launch date

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.283,845 rev

5mo ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.376,345 rev

1y ago

REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.966,763 rev

1y ago

CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type

Crownnaturally$8.05792 rev

2y ago

Suavecito Pomade Matte (Shine-Free) Formula 5 oz 1 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles

Suavecito$17.2312,059 rev

4y ago

What buyers say about matte pomade

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Lightly scented”

Quality-Overall13%

“Good quality”

Value For Money6%

“Worth it overall”

Hair Styling6%

“styles it great”

Durability5%

“It lasts all day and is durable”

Ease Of Use4%

“Easy to use”

Texture/Consistency-Overall4%

“I love the texture”

Advertised Vs Actual Product3%

“Exactly what I was looking for”

Oily/Greasy3%

“Its non-greasy and easy to use”

Suitability Straight Hair2%

“My hair looks good every time i use it”

What buyers complain about

Smell18%

“Does not smell good”

Hair Related7%

“just makes hair worse”

Adhesion/Stickiness5%

“stickiness is minimal”

Value For Money3%

“A bit more expensive”

Brightness/Shine/Glow3%

“not be shiny”

Oily/Greasy3%

“a small amount made my hair look greasy”

Functionality-Overall3%

“Didn't work for me”

Moist/Dry2%

“I didn't find that the pomade was moisturizing”

Size-Overall2%

“The made the package bigger for some anti-end-user reason”

Thickness2%

“Oily not thick enough looks”

Top return reasons

Smell17%

Advertised Vs Actual Product12%

Functionality-Overall8%

Suitability Short Hair7%

Texture/Consistency-Overall7%

Adhesion/Stickiness6%

Size-Overall6%

Product Condition4%

Moist/Dry3%

Strength3%

Common questions

Is matte pomade profitable to sell on Amazon United States?: The niche generates $271K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (48/100).
How competitive is the matte pomade niche?: 8 brands and 33 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in matte pomade?: Top complaints mined from reviews: Smell, Hair Related, Adhesion/Stickiness. The return rate is 0.5%.
When does demand for matte pomade peak?: Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the matte pomade niche?: Listings span $8.05–$27.96; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 7,056 reviews — the moat a new listing must climb.