Matte Pomade
FailThe top 5 products take 78% of clicks, so Matte Pomade is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $271K/yr113K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 33 sellers
Flapen Score
Matte Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Matte Pomade is stronger. Inside it, weaker.
Market
The Matte Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Matte Pomade 113K times last year and spent an estimated $271K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $271Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- matte pomade39K searches a year
02 · Price
A sale here is worth $16.74.
Listings sell for $16.74 on average, from $8.05 to $27.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $16.74 that is $17K to $21K a year per listing.
- Average price
- $16.74inside the $15 to $100 sweet spot
- Price range
- $8.05–$27.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Pomades. It carries 7,056 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Pomades
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,056per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Matte Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Suavecito Pomade Matte (No Shine) Formula 4 oz 1 Pack - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles
- Price
- $15.04
- Rating
- 4.6/5
- Reviews
- 12,059
- Age
- 9y ago

Suavecito Pomade Matte (Shine-Free) Formula 4 oz 2 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles
- Price
- $27.96
- Rating
- 4.6/5
- Reviews
- 12,059
- Age
- 8y ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 6,345
- Age
- 1y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

Layrite Natural Matte Cream Basic White Mild Cream Soda 4.25 Ounce
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 9,286
- Age
- 10y ago
Trending
estimated 90-day click momentum
Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 3,845
- Age
- 5mo ago

CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type
- Price
- $8.05
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 2y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

Suavecito Pomade Matte (Shine-Free) Formula 4 oz 2 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles
- Price
- $27.96
- Rating
- 4.6/5
- Reviews
- 12,059
- Age
- 8y ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 6,345
- Age
- 1y ago
Newest
by launch date
Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 3,845
- Age
- 5mo ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 6,345
- Age
- 1y ago

REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.96
- Rating
- 4.6/5
- Reviews
- 6,763
- Age
- 1y ago

CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type
- Price
- $8.05
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 2y ago

Suavecito Pomade Matte (Shine-Free) Formula 5 oz 1 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles
- Price
- $17.23
- Rating
- 4.6/5
- Reviews
- 12,059
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
7%
- Suavecito61%
- REUZEL11%
- STMNT7%
- Layrite6%
- Old Spice5%
- Crownnaturally5%
- Open — no brand owns it (2 brands, 7%)
Demand
Matte Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Matte Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matte pomade39K/yr
- suavecito matte pomade18K/yr
- matte pomade for men18K/yr
- pomade matte14K/yr
- suavecito pomade matte7K/yr
- suavecito matte5K/yr
- mens pomade matte6K/yr
- mens hair pomade matte4K/yr
- pomade for men matte3K/yr
Reviews and returns
What reviews say buyers love and hate about Matte Pomade
We read the reviews and the return reasons for every product selling here.
“Does not smell good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matte Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









