Matte Paste

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

430K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

15.8%

Market size, estimated

$1.6Ma year

Peak month

December1.5× the quietest month

Top search term

stmnt matte paste119K searches a year

Listings sell for $22.90 on average, from $21.11 to $23.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $22.90 that is $229K to $286K a year per listing.

Average price

$22.90inside the $15 to $100 sweet spot

Price range

$21.11–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

10,000–12,500

Revenue per listing a year

$229K–$286K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Clays. It carries 1,139 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Clays

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,139per listing

Listings tracked

6

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months