Matte Nail Polish

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

3.6%

Market size, estimated

$44Ka year

Peak month

October3.9× the quietest month

Top search term

matte nail polish100K searches a year

Listings sell for $7.81 on average, from $2.32 to $19.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.81 that is $781 to $2K a year per listing.

Average price

$7.81under the $15 to $100 sweet spot

Price range

$2.32–$19.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$781–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #663 within Base & Top Coats. It carries 3,620 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

13.7%

Average rank

#663in Base & Top Coats

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

3,620per listing

Listings tracked

43

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months