Matte Liquid Eyeliner

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $585K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

7.1%

Market size, estimated

$585Ka year

Peak month

September2.5× the quietest month

Top search term

plum eyeliner380K searches a year

Listings sell for $11.73 on average, from $1.99 to $30.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $11.73 that is $18K to $23K a year per listing.

Average price

$11.73under the $15 to $100 sweet spot

Price range

$1.99–$30.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #52 within Eyes. It carries 14,546 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#52in Eyes

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

14,546per listing

Listings tracked

31

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months