Matte Liquid Eyeliner

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $585K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

7.1%

Market size, estimated

$585Ka year

Peak month

September2.5× the quietest month

Top search term

plum eyeliner380K searches a year

Listings sell for $11.73 on average, from $1.99 to $30.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $11.73 that is $18K to $23K a year per listing.

Average price

$11.73under the $15 to $100 sweet spot

Price range

$1.99–$30.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #52 within Eyes. It carries 14,546 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#52in Eyes

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

14,546per listing

Listings tracked

31

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months