Matte Hair Product Men

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

666K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

28.4%

Market size, estimated

$4.0Ma year

Peak month

August2.1× the quietest month

Top search term

american crew fiber171K searches a year

Listings sell for $21.17 on average, from $9.05 to $47.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $21.17 that is $212K to $265K a year per listing.

Average price

$21.17inside the $15 to $100 sweet spot

Price range

$9.05–$47.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$212K–$265K

Returns

0.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #254 within Gels. It carries 4,834 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#254in Gels

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,834per listing

Listings tracked

20

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

78 months