Matte Hair Product Men
MaybeBuyers convert on 28.4% of searches. But the top 5 brands take 98% of clicks, so Matte Hair Product Men is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $4.0M/yr666K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 106 sellers
Flapen Score
Matte Hair Product Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Matte Hair Product Men is stronger. Inside it, weaker.
Market
The Matte Hair Product Men market on Amazon at a glance
Matte Hair Product Men is a $4.0M a year market on Amazon United States, with 666K searches a year. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 666K times a year and 28.4% buy. Search demand moved +10.9% in 90 days, so the market is growing into its $4.0M a year.
- Search volume
- 666K
- Search growth, 90 days
- +10.9%
- Conversion
- 28.4%
- Market size
- $4.0M
02 · Money
The money is there.
Shoppers bought 150K to 200K units at $21.17 on average, 10,000 to 12,500 per product. Units times price is $3.2M to $4.2M a year.
- Units sold
- 150K–200K
- Units per product
- 10,000–12,500
- Average price
- $21.17
- Units × price
- $3.2M–$4.2M
03 · Shelf
Brands here are established.
The average listing ranks #254. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 78 months.
- Average BSR
- #254
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Average brand age
- 78 months
Products
Top Matte Hair Product Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Layrite Natural Matte Cream Basic White Mild Cream Soda 4.25 Ounce
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 9,286
- Age
- 10y ago
Layrite Natural Matte Cream 1.5 oz
- Price
- $12.54
- Rating
- 4.7/5
- Reviews
- 2,324
- Age
- 10y ago
American Crew Mens Hair Fiber Like Hair Gel with High Hold with Low Shine 3 Oz (Pack of 2)
- Price
- $24.60
- Rating
- 4.7/5
- Reviews
- 1,759
- Age
- 5y ago
Layrite Superhold Pomade 4.25 oz Orange
- Price
- $24.35
- Rating
- 4.7/5
- Reviews
- 8,776
- Age
- 9y ago
Layrite Original Pomade 4.2 Ounce (Pack of 1)
- Price
- $22.85
- Rating
- 4.7/5
- Reviews
- 5,251
- Age
- 9y ago
Trending
90-day click momentum
GMAGHECHEN Unisex Silver Fiber Crew Socks Breathable Lightweight & Odor-Free for Work & Commuting Dark Gray 1 Pair
- Price
- $21.57
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 10mo ago
SUKBRGIR Mens Bamboo Fiber Dress Socks Solid Color Breathable Moisture-Wicking Brown Gray Navy Crew Socks 5 Pack(5 Pairs Multicolor)
- Price
- $14.71
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 6mo ago
Mens Moisture Wicking Crew Compression Hiking Work Boot Socks w/Germanium Fiber Coolmax All Season 2 Pairs Dark Grey
- Price
- $23.84
- Rating
- 4.3/5
- Reviews
- 1,846
- Age
- 8y ago
Layrite Deluxe Natural Matte Cream 4.25 of 2 pack
- Price
- $29.12
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago
Old Spice Mens Hair Putty Sculpting Putty for Men Healthy & Strong with Vitamin E & Biotin Hair Styling High Hold Matte Finish 2.22 oz
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 5mo ago
Newest
by launch dateOld Spice Mens Hair Putty Sculpting Putty for Men Healthy & Strong with Vitamin E & Biotin Hair Styling High Hold Matte Finish 2.22 oz
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 5mo ago
SUKBRGIR Mens Bamboo Fiber Dress Socks Solid Color Breathable Moisture-Wicking Brown Gray Navy Crew Socks 5 Pack(5 Pairs Multicolor)
- Price
- $14.71
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 6mo ago
Layrite Deluxe Natural Matte Cream 4.25 of 2 pack
- Price
- $29.12
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago
GMAGHECHEN Unisex Silver Fiber Crew Socks Breathable Lightweight & Odor-Free for Work & Commuting Dark Gray 1 Pair
- Price
- $21.57
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 10mo ago
American Crew Mens Hair Fiber Like Styling Gel with High Hold & Low Shine Travel Size 1.7 oz
- Price
- $9.65
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
106
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Layrite63%
- AMERICAN CREW24%
- Old Spice5%
- GermaPro3%
- GMAGHECHEN2%
- SUKBRGIR2%
- Open — no brand owns it (0%)
Demand
Matte Hair Product Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Matte Hair Product Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american crew fiber171K/yr
- layrite172K/yr
- layrite natural matte cream101K/yr
- crew fiber61K/yr
- layrite pomade40K/yr
- old spice hair putty22K/yr
- old spice putty21K/yr
- crew fiber cream for men19K/yr
- layrite matte cream15K/yr
- crew hair fiber5K/yr
Reviews and returns
What reviews say buyers love and hate about Matte Hair Product Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell is different
The smell is overpowering
Scent is overpowering
Waste of money
it just got EXPENSIVE
A little pricey
Would be nice if container size was slightly larger
The jar is small
Very small size
quality has gotten worse. too dried out
Shoddy quality
Seems 'quality control' is a recurring issue with this brand
just makes hair worse
For years, I was using way too much product - a little goes a long way - until my hair stylist stopped me and said too much product is a waste of money, not to mention it messes up your style
No hold throughout the day, feels grimy, theres just so many better hair products out there that this feels like a waste of money
Love
Soft scent
clean scent
Smells good
Great hair product
Overall solid product
Excellent quality
its worth the money
Awesome price
Great value
Easy to use
Easy to work in
Its easy to work with
Makes my hair look great and holds
Great hair hold
styles it great
Return
0.5% Return rate 30% Fixable by listing
The smell is different
The smell is overpowering
Scent is overpowering
Would be nice if container size was slightly larger
The jar is small
Very small size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matte Hair Product Men questions
Answered from the same tracked data.