Matte Gel Top Coat

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months

482K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

11.0%

Market size, estimated

$412Ka year

Peak month

September1.6× the quietest month

Top search term

matte gel top coat184K searches a year

Listings sell for $7.79 on average, from $5.85 to $11.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $7.79 that is $31K to $39K a year per listing.

Average price

$7.79under the $15 to $100 sweet spot

Price range

$5.85–$11.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$31K–$39K

Returns

0.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Base & Top Coats. It carries 2,377 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Base & Top Coats

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,377per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months