matte clear coat spray paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Price range
Okay$6.37–$21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$170K$170K/yr · 156K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Review moat
Bad8,101.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matte clear coat spray paint is a $170K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
matte clear coat spray paint market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $199K–$248K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 0.5%
- Avg brand age
- 82 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Rust-Oleum56%
- MAYBELLINE26%
- Krylon15%
- Polar Specialist Coatings2%
- Aleene's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +15.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top matte clear coat spray paint search terms
- matte clear coat24K/yr
- matte clear coat spray paint21K/yr
- maybelline master prime16K/yr
- clear matte spray paint13K/yr
- matte spray10K/yr
- master primer maybelline10K/yr
- matte finish spray7K/yr
- clear primer6K/yr
- matte spray sealer5K/yr
- flat clear coat spray paint6K/yr
Top matte clear coat spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 249087 Painters Touch 2X Ultra Cover Spray Paint 12 oz Matte Clear
Rust-Oleum$6.374.7★3,760 rev
Maybelline New York Facestudio Master Prime Primer Makeup Blur + Pore Minimize 1 fl. oz.
MAYBELLINE$9.944.5★9,859 rev
Krylon Industrial Spray Paint Crystal Clear Matte Solvent 11 oz K01311007-1 Each
Krylon$6.694.6★2,120 rev
Rust-Oleum 285093 Stops Rust Spray Paint 12 oz Matte Clear
Rust-Oleum$6.484.7★7,463 rev
Maybelline Face Studio Master Prime Face Primer Makeup Base Blur + Redness Control 1 Count
MAYBELLINE$9.754.3★5,824 rev
Newest
by launch date
Rust-Oleum 285093 Stops Rust Spray Paint 12 oz Matte Clear 2 Pack
Rust-Oleum$11.737,463 rev
Polar Clear Matte Flawless Lacquer Spray - 2 x 13.5 Fl Oz - Clear Coat Spray Paint - Non-Yellowing & Scratch Resistant - Interior & Exterior Surfaces for Wood Metal Plastics Glass & Ceramics
Polar Specialist Coatings$21.281,642 rev
Maybelline New York Facestudio Master Prime Primer Makeup Blur + Pore Minimize 1 fl. oz.
MAYBELLINE$9.949,859 rev
Maybelline Master Prime Face Primer Makeup Base 1 Fl Oz
MAYBELLINE$6.543,340 rev
Rust-Oleum 302151 Universal All Surface Clear Topcoat Spray 11 oz Dead Flat Clear
Rust-Oleum$9.8741,617 rev
Trending
90-day click momentumRust-Oleum 285093 Stops Rust Spray Paint 12 oz Matte Clear 2 Pack
Rust-Oleum$11.734.7★
Krylon Industrial Spray Paint Crystal Clear Matte Solvent 11 oz K01311007-1 Each
Krylon$6.694.6★
Rust-Oleum 302151 Universal All Surface Clear Topcoat Spray 11 oz Dead Flat Clear
Rust-Oleum$9.874.5★
Rust-Oleum 249087 Painters Touch 2X Ultra Cover Spray Paint 12 oz Matte Clear
Rust-Oleum$6.374.7★
Rust-Oleum 285093 Stops Rust Spray Paint 12 oz Matte Clear
Rust-Oleum$6.484.7★
What buyers say about matte clear coat spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as high end brands”
“If you want a really nice finish”
“This does a great job of evening out my skin tone”
“It goes on smooth”
“Good for the price”
“Sprays nicely”
“I use this as the last coat on my painted furniture and it works very well and does not yellow or chip and peel”
“The product does the job”
“Easy to use”
“The face looks Moisturized”
What buyers complain about
“When spraying can leaks”
“Be very careful with this as it has caused the paint to run on items that I have sprayed”
“Absolutely horrible”
“Soaks in and does not leave any corrective color behind”
“This is overpriced”
“smell”
“except it rusted easily”
“Clogs so that I can't continue to use it”
“oily”
“Made my petg print fade almost white instantly”
Top return reasons
Common questions
- Is matte clear coat spray paint profitable to sell on Amazon United States?
- The niche generates $170K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the matte clear coat spray paint niche?
- 5 brands and 83 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matte clear coat spray paint?
- Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.2%.
- When does demand for matte clear coat spray paint peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the matte clear coat spray paint niche?
- Listings span $6.37–$21.28; the average listing price is $9.93 (sweet spot $15–$100). The average incumbent carries 8,102 reviews — the moat a new listing must climb.