Matte Black Nail Polish

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

8.9%

Market size, estimated

$51Ka year

Peak month

October2.2× the quietest month

Top search term

matte black nail polish47K searches a year

Listings sell for $7.40 on average, from $2.29 to $15.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.40 that is $2K to $4K a year per listing.

Average price

$7.40under the $15 to $100 sweet spot

Price range

$2.29–$15.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #945 within Nail Polish. It carries 12,477 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#945in Nail Polish

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

12,477per listing

Listings tracked

21

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months