Is matte black nail polish profitable to sell on Amazon United States?

The niche generates $51K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (47/100).

How competitive is the matte black nail polish niche?

14 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in matte black nail polish?

Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.5%.

When does demand for matte black nail polish peak?

Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the matte black nail polish niche?

Listings span $2.29–$15.44; the average listing price is $7.40 (sweet spot $15–$100). The average incumbent carries 12,477 reviews — the moat a new listing must climb.

matte black nail polish

Skip it

Prices mostly outside the sweet spot ($2.29–$15.44) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.40

avg listing price — sweet spot $15–$100

Review moat

Bad12,477.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$51K

$51K/yr · 77K searches

Price range

Bad$2.29–$15.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, matte black nail polish is a $51K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

matte black nail polish market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 8.9%
Avg BSR: #945
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 4.7%
Avg brand age: 58 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

22%

COSMOO20%
OPI15%
vieafenti13%
MIZHSE13%
Sally Hansen11%
ATOMIC POLISH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top matte black nail polish search terms

matte black nail polish47K/yr -2.1%9.4% conv.
black matte nail polish17K/yr -3.8%8.5% conv.
black nail polish matte6K/yr +13.8%10.1% conv.
matte black nail polish quick dry4K/yr +56.2%10.7% conv.
flat black nail polish3K/yr +63.7%14.3% conv.

All search terms

Top matte black nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSMOO Matte Black Nail Polish Air Dry Quick Dry Dark Lacquer Nail Art Varnish Velvet Mist Effect Matte Finish Nails Polish for Ladies 0.41 fl oz

COSMOO$7.133.9★129 rev

vieafenti Matte Black Nail Polish 15ml Fast Drying Lacquer Velvet Mist Effect Matte Varnish No UV Lamp Air Dry Long Lasting Nail Polish for Women Manicurist Use

vieafenti$8.054.0★322 rev

MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home

MIZHSE$8.214.2★554 rev

OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz

OPI$11.304.6★91,450 rev

Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish

Sally Hansen$2.294.4★28,405 rev

Newest

by launch date

Bevimee Black Matte Nail Polish Air Quick Dry Nail Lacquer Matte Finish Effect Nail Art Varnish Long Lasting & Fast Drying Velvet Nail Polish for Nail Art

Bevimee$7.77716 rev

7mo ago

OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women

OpenLive$7.1839 rev

9mo ago

NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art

NovaCharm$6.353 rev

9mo ago

SUPWEE Black Nail Polish Quick Dry Nail Polish Fall Colors Matte Effect Fast Drying Regular Nailpolish Air Drying Lacquer Oil-based Air Dry Vegan Fast Drying Streak Long Lasting

SUPWEE$8.05233 rev

10mo ago

IMGDD Black Matte Nail Polish Quick Dry Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (015 6ml)

IMGDD$6.5591 rev

11mo ago

What buyers say about matte black nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Good color”

Quality-Overall11%

“Good quality nail polish”

Stitch/Finish/Polish9%

“Love the finish”

Moist/Dry8%

“Quick drying”

Value For Money6%

“Good for the Price”

Paint Quality5%

“Good for painting gun sights black”

Drying Time5%

“Dries quick”

Brightness/Shine/Glow3%

“Its so shiny”

Durability3%

“Two weeks and going strong”

Efficiency3%

“Works fine”

What buyers complain about

Durability15%

“Does not last”

Thickness11%

“doesnt feel thick after it dries”

Quality-Overall11%

“Garbage”

Moist/Dry10%

“took FOREVER to dry”

Color6%

“Wrong color sent”

Value For Money3%

“Not worth it”

Size-Overall3%

“small”

Dilute/Watery3%

“Watery”

Ease Of Application3%

“Application endurance is poor”

Paint Quality3%

“Loses its matte finish over time”

Top return reasons

Color15%

Advertised Vs Actual Product14%

Functionality-Overall13%

Thickness9%

Size-Overall5%

Quality-Overall4%

Paint Quality4%

Value For Money4%

Texture/Consistency-Overall3%

Moist/Dry3%

Common questions

Is matte black nail polish profitable to sell on Amazon United States?: The niche generates $51K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (47/100).
How competitive is the matte black nail polish niche?: 14 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in matte black nail polish?: Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.5%.
When does demand for matte black nail polish peak?: Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the matte black nail polish niche?: Listings span $2.29–$15.44; the average listing price is $7.40 (sweet spot $15–$100). The average incumbent carries 12,477 reviews — the moat a new listing must climb.