matrix so silver shampoo and conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$7.92–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 36K searches
Review moat
Bad20,879.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matrix so silver shampoo and conditioner is a $110K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
matrix so silver shampoo and conditioner market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $76K–$95K
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MATRIX70%
- KERACOLOR16%
- L'Oreal Paris11%
- Clairol Professional3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top matrix so silver shampoo and conditioner search terms
- silver conditioner9K/yr
- matrix so silver conditioner9K/yr
- so silver conditioner6K/yr
- silver hair conditioner5K/yr
- matrix purple conditioner4K/yr
- silver conditioner for grey hair4K/yr
Top matrix so silver shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
MATRIX$20.074.5★2,024 rev
Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan
MATRIX$37.344.5★2,024 rev
KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz
KERACOLOR$20.404.2★91,674 rev
LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz
L'Oreal Paris$9.724.5★1,278 rev
Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$7.924.4★7,397 rev
Newest
by launch dateMatrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
MATRIX$20.072,024 rev
Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan
MATRIX$37.342,024 rev
LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz
L'Oreal Paris$9.721,278 rev
Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$7.927,397 rev
KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz
KERACOLOR$20.4091,674 rev
Trending
90-day click momentumKERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz
KERACOLOR$20.404.2★
Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
MATRIX$20.074.5★
LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz
L'Oreal Paris$9.724.5★
Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan
MATRIX$37.344.5★
Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$7.924.4★
What buyers say about matrix so silver shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Strong scent”
“Works well for graying hair”
“So pretty”
“keep my hair soft”
“It does everything it claims”
“The best choice and affordable”
“I use it last”
“His hair is much healthier now”
“Good shine & conditioner”
What buyers complain about
“Chemical smell”
“this didnt work on bleached blonde hair despite images on product label”
“The color chart is not realistic AT ALL”
“A little drying”
“Waste of money”
“Does not condition”
“This one seems thicker than the previous one I was using as matrix a little goes a long ways”
“My hair didn't feel clean”
“Description says unscented but this is inaccurate”
“Caution bad reaction hair fell out”
Top return reasons
Common questions
- Is matrix so silver shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $110K/yr across 5 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the matrix so silver shampoo and conditioner niche?
- 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matrix so silver shampoo and conditioner?
- Top complaints mined from reviews: Smell, Suitability Colored Hair, Color. The return rate is 1.0%.
- When does demand for matrix so silver shampoo and conditioner peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the matrix so silver shampoo and conditioner niche?
- Listings span $7.92–$37.34; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 20,879 reviews — the moat a new listing must climb.