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Matrix Mousse

Fail

The top 5 brands take 100% of clicks, so Matrix Mousse is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$142K/yr69K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
95%top-5 click share · 5 brands · 28 sellers

Flapen Score

Matrix Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Matrix Mousse is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matrix Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Matrix Mousse 69K times last year and spent an estimated $142K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
9.7%
Market size, estimated
$142Ka year
Peak month
October1.2× the quietest month
Top search term
biolage mousse29K searches a year

02 · Price

A sale here is worth $21.20.

Listings sell for $21.20 on average, from $13.37 to $27.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.20 that is $5K to $11K a year per listing.

Average price
$21.20inside the $15 to $100 sweet spot
Price range
$13.37–$27.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #86 within Gels. It carries 3,568 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#86in Gels
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,568per listing
Listings tracked
7

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
90 months

Products

Top Matrix Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 243%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Matrix Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Matrix Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage mousse29K/yr
  • matrix mousse12K/yr
  • biolage mousse volumizing foam9K/yr
  • matrix mousse volumizing foam5K/yr
  • vavoom mousse4K/yr
  • biolage hydra foaming styler1K/yr
  • matrix vavoom mousse1K/yr
  • biolage mousse hydra foaming styler2K/yr
  • biolage whipped volume mousse2K/yr
  • matrix volume builder mousse1K/yr

Reviews and returns

What reviews say buyers love and hate about Matrix Mousse

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
13%of negative reviews mention “Hair Related”
0.5%of orders come back
“Also this product does nothing for my hair”
A buyer, on “Hair Related”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matrix Mousse questions

Answered from the same tracked data.