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Matrix Hairspray

Fail

The top 5 brands take 100% of clicks, so Matrix Hairspray is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$104K/yr47K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
97%top-5 click share · 2 brands · 2 sellers

Flapen Score

Matrix Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Matrix Hairspray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matrix Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Matrix Hairspray 47K times last year and spent an estimated $104K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
9.2%
Market size, estimated
$104Ka year
Peak month
July1.2× the quietest month
Top search term
matrix hairspray23K searches a year

02 · Price

A sale here is worth $24.02.

Listings sell for $24.02 on average, from $20.44 to $27.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $24.02 that is $18K to $24K a year per listing.

Average price
$24.02inside the $15 to $100 sweet spot
Price range
$20.44–$27.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #387 within Hair Sprays. It carries 4,159 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#387in Hair Sprays
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,159per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
121 months

Products

Top Matrix Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Matrix Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Matrix Hairspray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent is very strong”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Matrix Hairspray questions

Answered from the same tracked data.