Matrix Hair Products

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

4.7%

Market size, estimated

$1.3Ma year

Peak month

January1.5× the quietest month

Top search term

matrix673K searches a year

Listings sell for $26.73 on average, from $7.89 to $136.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $26.73 that is $20K to $27K a year per listing.

Average price

$26.73inside the $15 to $100 sweet spot

Price range

$7.89–$136.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

0.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #248 within Conditioners. It carries 3,927 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#248in Conditioners

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,927per listing

Listings tracked

41

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

77 months