Matrix Hair Products

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

4.7%

Market size, estimated

$1.3Ma year

Peak month

January1.5× the quietest month

Top search term

matrix673K searches a year

Listings sell for $26.73 on average, from $7.89 to $136.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $26.73 that is $20K to $27K a year per listing.

Average price

$26.73inside the $15 to $100 sweet spot

Price range

$7.89–$136.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

0.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #248 within Conditioners. It carries 3,927 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#248in Conditioners

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,927per listing

Listings tracked

41

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

77 months