Matrix Food for Soft Conditioner
MaybeBuyers convert on 21.6% of searches. But the top 5 products take 100% of clicks, so Matrix Food for Soft Conditioner is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $217K/yr31K searches / yr
- 90-day growth
- +52.2%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Matrix Food for Soft Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Matrix Food for Soft Conditioner is stronger. Inside it, weaker.
Market
The Matrix Food for Soft Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Matrix Food for Soft Conditioner 31K times last year and spent an estimated $217K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 21.6% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +52.2%
- Conversion, latest week
- 21.6%
- Market size, estimated
- $217Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- food for soft conditioner16K searches a year
02 · Price
A sale here is worth $32.71.
Listings sell for $32.71 on average, from $19.81 to $40.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $32.71 that is $41K to $49K a year per listing.
- Average price
- $32.71inside the $15 to $100 sweet spot
- Price range
- $19.81–$40.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $41K–$49K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Conditioners. It carries 2,817 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Conditioners
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,817per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Matrix Food for Soft Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
- Price
- $37.46
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
- Price
- $40.84
- Rating
- 4.6/5
- Reviews
- 1,751
- Age
- 3y ago
Trending
estimated 90-day click momentum
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
- Price
- $37.46
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
- Price
- $40.84
- Rating
- 4.6/5
- Reviews
- 1,751
- Age
- 3y ago
Newest
by launch date
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
- Price
- $40.84
- Rating
- 4.6/5
- Reviews
- 1,751
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
- Price
- $37.46
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- MATRIX100%
Demand
Matrix Food for Soft Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Matrix Food for Soft Conditioner
We read the reviews and the return reasons for every product selling here.
“It makes my head itch if I let it get on my scalp”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matrix Food for Soft Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









