matrix food for soft conditioner
Worth a lookShows searches that convert (21.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$32.71avg listing price — sweet spot $15–$100
Price range
Incredible$19.81–$40.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Market size
Okay$217K$217K/yr · 31K searches
Review moat
Okay2,817avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matrix food for soft conditioner is a $217K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
matrix food for soft conditioner market data
- Units sold / yr
- 5K–6K
- avg 1,250–1,500/product
- Revenue / yr
- $164K–$196K
- units × avg price
- Conversion rate
- 21.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MATRIX100%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +52.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Top matrix food for soft conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.814.7★3,350 rev
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
MATRIX$37.464.7★3,350 rev
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.844.6★1,751 rev
Newest
by launch dateMATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.841,751 rev
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.813,350 rev
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
MATRIX$37.463,350 rev
Trending
90-day click momentumMATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
MATRIX$37.464.7★
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.814.7★
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.844.6★
What buyers say about matrix food for soft conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“it smooths so well”
“Super hydrating”
“Smells great and is super moisturizing and conditioning”
“I hear great reviews”
“Its amazing for curly hair”
“Worth the extra money”
“Love it 💗 Love this product 🤩 my hair looks very healthy”
“adds nice shine”
“Good on all hair”
“Natural long thick”
What buyers complain about
“It makes my head itch if I let it get on my scalp”
“I knew it was broken cause I could smell it from outside the package”
“my hair does get very dry”
“Hair crack”
“Its not the cheapest option”
“didnt work at all”
“Not Cruelty-Free”
“Not great on hair frizz or just basic softening”
“The fact that it's conditioner is in very small types”
“I was unable to use any of the products I had ordered”
Top return reasons
Common questions
- Is matrix food for soft conditioner profitable to sell on Amazon United States?
- The niche generates $217K/yr across 3 tracked products. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the matrix food for soft conditioner niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matrix food for soft conditioner?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.6%.
- When does demand for matrix food for soft conditioner peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the matrix food for soft conditioner niche?
- Listings span $19.81–$40.84; the average listing price is $32.71 (sweet spot $15–$100). The average incumbent carries 2,817 reviews — the moat a new listing must climb.