Matrix Food for Soft

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.

Searches, last 12 months

339K

Growth, 90 days vs prior 90

+25.4%

Conversion, latest week

9.1%

Market size, estimated

$861Ka year

Peak month

July1.6× the quietest month

Top search term

food for soft104K searches a year

Listings sell for $27.79 on average, from $14.75 to $40.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $27.79 that is $83K to $111K a year per listing.

Average price

$27.79inside the $15 to $100 sweet spot

Price range

$14.75–$40.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$83K–$111K

Returns

0.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Hair Masks. It carries 2,380 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#165in Hair Masks

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,380per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months