matrix food for soft
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$27.79avg listing price — sweet spot $15–$100
Price range
Great$14.75–$40.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great$861K$861K/yr · 339K searches
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,379.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matrix food for soft is a $861K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
matrix food for soft market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $834K–$1.1M
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- MATRIX100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top matrix food for soft search terms
- food for soft104K/yr
- food for soft shampoo and conditioner74K/yr
- food for soft matrix140K/yr
- food for soft shampoo22K/yr
Top matrix food for soft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.354.6★1,742 rev
MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates Softens and Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.594.7★3,536 rev
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
MATRIX$37.414.7★3,317 rev
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.574.7★3,317 rev
Matrix Food For Soft Travel Trial Kit - Shampoo Conditioner and Oil Serum Professional Hydrating Formula for Dry Brittle Hair With Hyaluronic Acid & Avocado Oil for Hydration Softness & Shine
MATRIX$22.964.4★174 rev
Newest
by launch dateMatrix Food For Soft Travel Trial Kit - Shampoo Conditioner and Oil Serum Professional Hydrating Formula for Dry Brittle Hair With Hyaluronic Acid & Avocado Oil for Hydration Softness & Shine
MATRIX$22.96174 rev
MATRIX Food For Soft Rich Hydrating Mask - For Dry & Brittle Hair Hydrating Hair Mask Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$14.751,742 rev
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.351,742 rev
MATRIX Food For Soft Serum Oil For Dry and Brittle Hair - Softens Smooths and Adds Shine With Heat Protection Repairing Leave In With Avocado Oil For All Hair Types
MATRIX$29.641,673 rev
MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates Softens and Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.593,536 rev
Trending
90-day click momentumMatrix Food For Soft Travel Trial Kit - Shampoo Conditioner and Oil Serum Professional Hydrating Formula for Dry Brittle Hair With Hyaluronic Acid & Avocado Oil for Hydration Softness & Shine
MATRIX$22.964.4★
MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates Softens and Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.594.7★
MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture
MATRIX$40.354.6★
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
MATRIX$19.574.7★
MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
MATRIX$37.414.7★
What buyers say about matrix food for soft
What buyers praise and complain about, mined from review topics.What buyers love
“Hair is soft”
“Super hydrating”
“It smells divine”
“Great quality shampoo”
“Great deal”
“Its amazing for curly hair”
“This combo makes my hair so soft and healthy”
“adds nice shine”
“Pretty decent trial size, imo”
“Great for colored hair”
What buyers complain about
“Smaller than expected”
“Expensive”
“MAKES HAIR FALL OUT”
“It makes my head itch if I let it get on my scalp”
“The smell isn't too strong”
“my hair does get very dry”
“a bit hard to get out of the bottle when it gets low”
“This made my hair very oily”
“It did not work for me”
“Didn't help much with frizz”
Top return reasons
Common questions
- Is matrix food for soft profitable to sell on Amazon United States?
- The niche generates $861K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the matrix food for soft niche?
- 1 brands and 4 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matrix food for soft?
- Top complaints mined from reviews: Size-Overall, Value For Money, Hair Related. The return rate is 0.7%.
- When does demand for matrix food for soft peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the matrix food for soft niche?
- Listings span $14.75–$40.35; the average listing price is $27.79 (sweet spot $15–$100). The average incumbent carries 2,380 reviews — the moat a new listing must climb.