Matrix Conditioner
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Matrix Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $1.4M/yr442K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 71 sellers
Flapen Score
Matrix Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Matrix Conditioner is stronger. Inside it, weaker.
Market
The Matrix Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Matrix Conditioner 442K times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $1.4Ma year
- Peak month
- June1.3× the quietest month
- Top search term
- tresemme conditioner208K searches a year
02 · Price
A sale here is worth $20.10.
Listings sell for $20.10 on average, from $5.32 to $45.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $20.10 that is $80K to $101K a year per listing.
- Average price
- $20.10inside the $15 to $100 sweet spot
- Price range
- $5.32–$45.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $80K–$101K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Conditioners. It carries 5,592 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #437in Conditioners
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,592per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Matrix Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemm Rich Moisture Moisturizing Conditioner with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula for Dry Hair Conditioner 39 fl oz
- Price
- $7.03
- Rating
- 4.7/5
- Reviews
- 1,711
- Age
- 12y ago

TRESemm Smooth and Silky Conditioner with Pump 39 oz
- Price
- $7.52
- Rating
- 4.7/5
- Reviews
- 895
- Age
- 7y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

Redken Frizz Dismiss Conditioner | Sulfate Free Conditioner For Frizzy Hair | Moisturizes and Smooths | Provides Soft Silky Hair | Long-Lasting Frizz Control | Humidity Protection | Anti Frizz
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 6,747
- Age
- 5y ago

TRESemm Moisture Rich Hydrating Conditioner 3 Count for Dry Hair Formulated With Pro Style Technology 28 Fl Oz
- Price
- $20.37
- Rating
- 4.7/5
- Reviews
- 16,998
- Age
- 6y ago
Trending
estimated 90-day click momentum
John Frieda Frizz Ease Dream Curls Conditioner Conditioner for Curly Hair 8.45 Fl Oz Pack of 2
- Price
- $14.89
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 4mo ago

TRESemm Hydrating Conditioner Rich Moisture with Up to 72H Hydration for Dry Hair Formulated With Pro Style Technology 28 fl oz
- Price
- $5.32
- Rating
- 4.6/5
- Reviews
- 1,221
- Age
- 11y ago

Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz
- Price
- $45.83
- Rating
- 4.5/5
- Reviews
- 6,747
- Age
- 11y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
- Price
- $37.46
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago
Newest
by launch date
John Frieda Frizz Ease Dream Curls Conditioner Conditioner for Curly Hair 8.45 Fl Oz Pack of 2
- Price
- $14.89
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 4mo ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz
- Price
- $37.46
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 3y ago

TRESemm Keratin Smooth Conditioner 4 pack for Frizzy Hair Formulated with Lamellar-Discipline 28 Fl Oz
- Price
- $22.60
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 3y ago

Redken Frizz Dismiss Conditioner | Sulfate Free Conditioner For Frizzy Hair | Moisturizes and Smooths | Provides Soft Silky Hair | Long-Lasting Frizz Control | Humidity Protection | Anti Frizz
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 6,747
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- TRESemmé70%
- MATRIX20%
- Redken8%
- John Frieda2%
Demand
Matrix Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Matrix Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tresemme conditioner208K/yr
- matrix conditioner77K/yr
- anti frizz conditioner16K/yr
- john frieda frizz ease conditioner9K/yr
- redken frizz dismiss conditioner15K/yr
- tresemme blowout12K/yr
- conditioner tresemme15K/yr
- conditioner for frizzy hair13K/yr
- frizz ease conditioner8K/yr
- smoothing conditioner10K/yr
Reviews and returns
What reviews say buyers love and hate about Matrix Conditioner
We read the reviews and the return reasons for every product selling here.
“Terrible pump”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matrix Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









