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Matizador Para Cabello Platinado

Fail

Demand is soft, at -8.6% this quarter, so Matizador Para Cabello Platinado is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$190K/yr328K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 55 sellers

Flapen Score

Matizador Para Cabello Platinado against its category

The dotted line is the Beauty & Personal Care average. Past it, Matizador Para Cabello Platinado is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matizador Para Cabello Platinado market on Amazon at a glance

Shoppers on Amazon United States searched for Matizador Para Cabello Platinado 328K times last year and spent an estimated $190K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
2.7%
Market size, estimated
$190Ka year
Peak month
January1.3× the quietest month
Top search term
matizador para cabello rubio93K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $3.11 to $53.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $21.16 that is $16K to $21K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$3.11–$53.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #271 within Hair Masks. It carries 9,185 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#271in Hair Masks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,185per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Matizador Para Cabello Platinado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

55

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Brand 151%
  • Brand 225%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Matizador Para Cabello Platinado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Matizador Para Cabello Platinado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matizador para cabello rubio93K/yr
  • matizante para cabello rubio28K/yr
  • karseell purple hair mask49K/yr
  • prokpil28K/yr
  • karsell purple hair mask34K/yr
  • matizador14K/yr
  • prokpil matizador7K/yr
  • matizante7K/yr
  • matizador para cabello platinado19K/yr
  • prokapil5K/yr

Reviews and returns

What reviews say buyers love and hate about Matizador Para Cabello Platinado

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
0.8%of orders come back
“turned them gray”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Matizador Para Cabello Platinado questions

Answered from the same tracked data.