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Match Cosmetics Foundation

Fail

The top 5 products take 100% of clicks, so Match Cosmetics Foundation is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$8K/yr14K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Match Cosmetics Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Match Cosmetics Foundation is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Match Cosmetics Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Match Cosmetics Foundation 14K times last year and spent an estimated $8K. All 3 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
3.1%
Market size, estimated
$8Ka year
Peak month
January18.3× the quietest month
Top search term
match foundation 4 in 11K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $15.61 to $26.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.01 that is $0 to $2K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$15.61–$26.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #285 within Face. It carries 802 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#285in Face
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Match Cosmetics Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 238%
  • Brand 314%
  • Open — no brand owns it (0%)

Demand

Match Cosmetics Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 18.3×

Search terms

Top Match Cosmetics Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • match foundation 4 in 11K/yr
  • match foundation2K/yr
  • match cosmetics3K/yr
  • match cosmetics foundation1K/yr
  • match cosmetics foundation 4 in 11K/yr
  • glow match foundation 4 in 1 for men5K/yr
  • glow match foundation591/yr

Reviews and returns

What reviews say buyers love and hate about Match Cosmetics Foundation

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Suitability Combination Skin”
24%of negative reviews mention “Color”
2.9%of orders come back
“Color is off”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Match Cosmetics Foundation questions

Answered from the same tracked data.