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Matador Travel

Fail

Shoppers spend an estimated $27K a year here, so Matador Travel is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$27K/yr82K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
61%top-5 click share · 15 brands · 26 sellers

Flapen Score

Matador Travel against its category

The dotted line is the Beauty & Personal Care average. Past it, Matador Travel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matador Travel market on Amazon at a glance

Shoppers on Amazon United States searched for Matador Travel 82K times last year and spent an estimated $27K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
3.7%
Market size, estimated
$27Ka year
Peak month
August1.7× the quietest month
Top search term
travel pouches for liquids20K searches a year

02 · Price

A sale here is worth $8.89.

Listings sell for $8.89 on average, from $5.42 to $19.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $8.89 that is $2K to $4K a year per listing.

Average price
$8.89under the $15 to $100 sweet spot
Price range
$5.42–$19.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Refillable Containers. It carries 1,841 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#161in Refillable Containers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,841per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Matador Travel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

26

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

21%

  • SEQUHITKU33%
  • GUXACU16%
  • ASEVAT9%
  • PACKISM8%
  • NaYiissi7%
  • Fansoftiks6%

Demand

Matador Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Matador Travel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel pouches for liquids20K/yr
  • travel liquid pouch13K/yr
  • liquid travel pouches10K/yr
  • flat travel bottles9K/yr
  • liquid pouches for travel9K/yr
  • refillable travel pouches6K/yr
  • travel toiletry pouches refillable4K/yr
  • liquid travel pouches tsa approved3K/yr
  • flat travel pouches for toiletries1K/yr
  • reusable plastic pouches for travel3K/yr

Reviews and returns

What reviews say buyers love and hate about Matador Travel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
2.3%of orders come back
“little bigger than expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matador Travel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data