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Master Massage Face Cradle

Fail

Demand is soft, at -51.6% this quarter, so Master Massage Face Cradle is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$51K/yr12K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
76%top-5 click share · 2 brands · 8 sellers

Flapen Score

Master Massage Face Cradle against its category

The dotted line is the Beauty & Personal Care average. Past it, Master Massage Face Cradle is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Master Massage Face Cradle market on Amazon at a glance

Shoppers on Amazon United States searched for Master Massage Face Cradle 12K times last year and spent an estimated $51K. All 2 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
5.7%
Market size, estimated
$51Ka year
Peak month
June11.6× the quietest month
Top search term
master massage face cradle6K searches a year

02 · Price

A sale here is worth $73.64.

Listings sell for $73.64 on average, from $35.44 to $117.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $73.64 that is $0 to $7K a year per listing.

Average price
$73.64inside the $15 to $100 sweet spot
Price range
$35.44–$117.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,029 within Salon & Spa Equipment. It carries 277 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,029in Salon & Spa Equipment
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Master Massage Face Cradle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Master Massage Face Cradle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 11.6×

Search terms

Top Master Massage Face Cradle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • master massage face cradle6K/yr
  • master massage table headrest2K/yr
  • master massage headrest for bed4K/yr

Reviews and returns

What reviews say buyers love and hate about Master Massage Face Cradle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Adjustability/Rotatability/Reclining”
14%of negative reviews mention “Defective Material/Parts”
4.6%of orders come back
“Parts missing”
A buyer, on “Defective Material/Parts”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Master Massage Face Cradle questions

Answered from the same tracked data.