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Massage Table

Fail

Prices span $59.60–$298.03, mostly outside the sweet spot, so Massage Table is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$6.8M/yr3.4M searches / yr
90-day growth
-10.1%search demand this quarter
Competition
63%top-5 click share · 13 brands · 18 sellers

Flapen Score

Massage Table against its category

The dotted line is the Beauty & Personal Care average. Past it, Massage Table is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Table market on Amazon at a glance

Shoppers on Amazon United States searched for Massage Table 3.4M times last year and spent an estimated $6.8M. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.6%
Market size, estimated
$6.8Ma year
Peak month
February1.2× the quietest month
Top search term
massage table2.2M searches a year

02 · Price

A sale here is worth $128.90.

Listings sell for $128.90 on average, from $59.60 to $298.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $128.90 that is $322K to $387K a year per listing.

Average price
$128.90above the $15 to $100 sweet spot
Price range
$59.60–$298.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$322K–$387K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #923 within Salon & Spa Equipment. It carries 2,878 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
56%
Out of stock, average day
2.6%
Average rank
#923in Salon & Spa Equipment
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,878per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Massage Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Brand 138%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Massage Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Massage Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • massage table2.2M/yr
  • massage bed204K/yr
  • portable massage table180K/yr
  • esthetician bed170K/yr
  • camilla78K/yr
  • camillas para estetica58K/yr
  • facial bed59K/yr
  • physical therapy table57K/yr
  • camilla de masaje39K/yr
  • spa bed50K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Table

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
3.1%of orders come back
“Easily broke”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Massage Table questions

Answered from the same tracked data.