Massage Headrest for Bed
MaybeShoppers spend an estimated $2.2M a year here. But demand is soft, at -37.5% this quarter, so Massage Headrest for Bed is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $2.2M/yr817K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 53%top-5 click share · 25 brands · 37 sellers
Flapen Score
Massage Headrest for Bed against its category
The dotted line is the Beauty & Personal Care average. Past it, Massage Headrest for Bed is stronger. Inside it, weaker.
Market
The Massage Headrest for Bed market on Amazon at a glance
Shoppers on Amazon United States searched for Massage Headrest for Bed 817K times last year and spent an estimated $2.2M. The top 5 brands take 59% of clicks. Demand peaks in Feb–May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 817K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 817K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $2.2Ma year
- Peak month
- February4.6× the quietest month
- Top search term
- massage headrest for bed349K searches a year
02 · Price
A sale here is worth $61.03.
Listings sell for $61.03 on average, from $17.22 to $117.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $61.03 that is $76K to $92K a year per listing.
- Average price
- $61.03inside the $15 to $100 sweet spot
- Price range
- $17.22–$117.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $76K–$92K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,735 within Salon & Spa Equipment. It carries 208 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6,735in Salon & Spa Equipment
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 208per listing
- Listings tracked
- 29
04 · Newcomers
16 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Massage Headrest for Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
37
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
53%
Top 20: 91%
Open market
36%
- Brand 122%
- Brand 218%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Massage Headrest for Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 4.6×
Search terms
Top Massage Headrest for Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage headrest for bed349K/yr
- bed massage head holder83K/yr
- massage face cradle for bed59K/yr
- massage head rest for bed47K/yr
- massage pillow for bed39K/yr
- massage table headrest33K/yr
- home massage kit19K/yr
- massage headrest27K/yr
- massage bed headrest14K/yr
- massage face cradle29K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Headrest for Bed
We read the reviews and the return reasons for every product selling here.
“not as comfortable as hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Headrest for Bed questions
Answered from the same tracked data.