Massage Gel

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

7.8%

Market size, estimated

$240Ka year

Peak month

January1.5× the quietest month

Top search term

massage gel43K searches a year

Listings sell for $38.38 on average, from $9.35 to $105.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $38.38 that is $10K to $19K a year per listing.

Average price

$38.38inside the $15 to $100 sweet spot

Price range

$9.35–$105.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

0.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #2,668 within Lotions. It carries 3,180 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

95%

Out of stock, average day

0.9%

Average rank

#2,668in Lotions

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

3,180per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months