Massage Chair
MaybeShoppers spend an estimated $9.3M a year here. But products sell for $916.11 on average, outside the sweet spot, so Massage Chair is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $9.3M/yr4.2M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 29%top-5 click share · 30 brands · 51 sellers
Flapen Score
Massage Chair against its category
The dotted line is the Beauty & Personal Care average. Past it, Massage Chair is stronger. Inside it, weaker.
Market
The Massage Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Massage Chair 4.2M times last year and spent an estimated $9.3M. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $9.3Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- massage chair1.7M searches a year
02 · Price
A sale here is worth $916.11.
Listings sell for $916.11 on average, from $58.16 to $2281.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $916.11 that is $229K to $458K a year per listing.
- Average price
- $916.11above the $15 to $100 sweet spot
- Price range
- $58.16–$2281.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $229K–$458K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #8,090 within Salon & Spa Equipment. It carries 866 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 65%
- Out of stock, average day
- 24.6%
- Average rank
- #8,090in Salon & Spa Equipment
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 866per listing
- Listings tracked
- 55
04 · Newcomers
25 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Massage Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
51
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
29%
Top 20: 67%
Open market
45%
- Brand 127%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Massage Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Massage Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage chair1.7M/yr
- massage chair full body1.7M/yr
- massage chairs121K/yr
- full body massage chair68K/yr
- zero gravity massage chair108K/yr
- 4d massage chair62K/yr
- osaki massage chairs52K/yr
- zero gravity massage chair full body35K/yr
- massager chairs46K/yr
- massager chair for full body38K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Chair
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Chair questions
Answered from the same tracked data.









