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Massage Brush

Maybe

The average product has only 137 reviews. But demand is soft, at -28.7% this quarter, so Massage Brush is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$220K/yr279K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
61%top-5 click share · 17 brands · 21 sellers

Flapen Score

Massage Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Massage Brush is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Massage Brush 279K times last year and spent an estimated $220K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Aug–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
7.0%
Market size, estimated
$220Ka year
Peak month
November2.2× the quietest month
Top search term
meridian massage brush61K searches a year

02 · Price

A sale here is worth $11.25.

Listings sell for $11.25 on average, from $6.34 to $47.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.25 that is $3K to $6K a year per listing.

Average price
$11.25under the $15 to $100 sweet spot
Price range
$6.34–$47.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #2,957 within Bath & Bathing Accessories. It carries 137 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#2,957in Bath & Bathing Accessories
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
137per listing
Listings tracked
23

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Massage Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

22%

  • Brand 124%
  • Brand 218%
  • Brand 316%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Massage Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Aug, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Massage Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meridian massage brush61K/yr
  • meridian brush27K/yr
  • massage brush40K/yr
  • massage brush for belly36K/yr
  • meridian brush for belly fat9K/yr
  • magnetic meridian brush16K/yr
  • massage brush for belly fat7K/yr
  • magnetic meridian brush 2 pcs for belly4K/yr
  • meridian brush for belly23K/yr
  • body massage brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Hard Feel”
1.5%of orders come back
“Way too stiff”
A buyer, on “Hard Feel”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Massage Brush questions

Answered from the same tracked data.