Mascara with Primer

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

8.8%

Market size, estimated

$227Ka year

Top search term

revlon mascara55K searches a year

Listings sell for $10.54 on average, from $7.71 to $14.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $10.54 that is $16K to $21K a year per listing.

Average price

$10.54under the $15 to $100 sweet spot

Price range

$7.71–$14.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Eyes. It carries 9,540 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#112in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

9,540per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months