mascara with primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$227K$227K/yr · 245K searches
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,540.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.71–$14.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mascara with primer is a $227K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mascara with primer market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $211K–$264K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- L'Oreal Paris79%
- REVLON12%
- MAYBELLINE3%
- COVERGIRL3%
- Essence Cosmetics3%
Demand
Weekly Amazon search volume, last 41 weeks — -11.4% search growth over the last 90 days.Top mascara with primer search terms
- revlon mascara55K/yr
- loreal double extend tubing mascara29K/yr
- loreal tubing mascara20K/yr
- mascara with primer24K/yr
- loreal double extend mascara13K/yr
- mascara primer and mascara set16K/yr
- mascara and primer11K/yr
- revlon mascara waterproof7K/yr
- double extend mascara8K/yr
- mascara with primer combo7K/yr
Top mascara with primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Black
L'Oreal Paris$11.124.4★19,380 rev
LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Blackest Black
L'Oreal Paris$10.934.4★19,380 rev
LOreal Paris Cosmetics Voluminous Superstar Mascara Waterproof Blackest Black 0.41 Fl. Oz 1 Count
L'Oreal Paris$10.824.5★2,145 rev
LOral Paris Voluminous Original Mascara Black 0.28 fl. oz.
L'Oreal Paris$8.594.6★8,994 rev
LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Black Pack of 2
L'Oreal Paris$14.714.4★19,380 rev
Newest
by launch date
Maybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count
MAYBELLINE$10.85636 rev
essence | Lash Princess False Lash Effect Mascara & Lash Princess Primer Bundle
Essence Cosmetics$9.6558 rev
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
L'Oreal Paris$13.043,816 rev
Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 402 Black Brown
REVLON$9.08142 rev
Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 401 Blackest Black
REVLON$8.82321 rev
Trending
90-day click momentumMaybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count
MAYBELLINE$10.854.4★
essence | Lash Princess False Lash Effect Mascara & Lash Princess Primer Bundle
Essence Cosmetics$9.654.7★
LOreal Paris Cosmetics Voluminous Superstar Mascara Washable Blackest Black 0.41 Fl. Oz 1 Count
L'Oreal Paris$10.714.6★
Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 402 Black Brown
REVLON$9.084.2★
Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 401 Blackest Black
REVLON$8.824.3★
What buyers say about mascara with primer
What buyers praise and complain about, mined from review topics.What buyers love
“My eyelashs are doing really good”
“Excellent Product”
“Doesn't smudge”
“Amazing value”
“Easy to put on”
“As Advertised”
“it is durable”
“Beautiful application -”
“Makes my lashes look great”
“This fit the bill”
What buyers complain about
“False lash look”
“it was dry”
“so not able to use”
“Waste of money”
“it's definitely NOT smudge proof”
“Didn't work well for me”
“Garbage”
“Too thick”
“Doesnt work as well as advertised”
“is impossible to use without wiping it clean”
Top return reasons
Common questions
- Is mascara with primer profitable to sell on Amazon United States?
- The niche generates $227K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the mascara with primer niche?
- 5 brands and 114 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mascara with primer?
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Ease Of Use. The return rate is 0.6%.
- What does it cost to enter the mascara with primer niche?
- Listings span $7.71–$14.71; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 9,540 reviews — the moat a new listing must climb.