Is mascara with lash growth serum profitable to sell on Amazon United States?

The niche generates $392K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the mascara with lash growth serum niche?

10 brands and 100 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in mascara with lash growth serum?

Top complaints mined from reviews: Eyelash Quality, Value For Money, Moist/Dry. The return rate is 0.5%.

When does demand for mascara with lash growth serum peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the mascara with lash growth serum niche?

Listings span $4.22–$27.40; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 29,135 reviews — the moat a new listing must climb.

mascara with lash growth serum

Worth a look

Shows low returns (0.5%), but soft demand (-36.2% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.73

avg listing price — sweet spot $15–$100

Market size

Good$392K

$392K/yr · 364K searches

Price range

Good$4.22–$27.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad29,135.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-36.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, mascara with lash growth serum is a $392K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mascara with lash growth serum market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $412K–$549K; units × avg price
Conversion rate: 7.8%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 0.6%
Avg brand age: 52 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

100

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Grande Cosmetics41%
Rimmel24%
MAYBELLINE12%
Forchics10%
Neutrogena4%
Live Fraiche3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top mascara with lash growth serum search terms

rimmel mascara82K/yr -10.2%9.9% conv.
grande lash mascara39K/yr -6.6%14.7% conv.
mascara with lash growth serum29K/yr +36.0%2.4% conv.
grande mascara27K/yr -2.7%15.9% conv.
lash growth mascara21K/yr -10.1%2.9% conv.
forchics mascara54K/yr -89.0%4.6% conv.
lash serum mascara16K/yr -6.5%1.6% conv.
mascara with growth serum9K/yr +63.7%1.9% conv.
eyelash growth mascara14K/yr -10.1%1.6% conv.
conditioning mascara9K/yr -11.8%2.1% conv.

All search terms

Top mascara with lash growth serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara - Buildable Volume & Length Water-Resistant & Clump-Free - Lash & Extension Friendly Black (0.20 oz)

Grande Cosmetics$19.294.3★4,144 rev

ForChics Nourishing Mascara - Growth and Strengthening Formula Volumizing Black Lash Treatment with Antioxidants Hormone-Free Lengthening Mascara for Thicker Healthier Lashes

Forchics$24.804.1★596 rev

Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count

MAYBELLINE$10.194.5★185,759 rev

Grande Cosmetics GrandeDRAMA Intense Thickening Black Mascara with Castor Oil Volumizing Conditioning Buildable formula (0.32 oz)

Grande Cosmetics$19.184.2★2,936 rev

Rimmel Extra Super Lash Mascara Black

Rimmel$4.714.3★15,351 rev

Newest

by launch date

Grande Cosmetics GrandeWRAP Tubing Mascara - Buildable Volume & Length Lifts Curls & Separates Lashes Anti-Smudge Lightweight Flake-Free All Day Wear Easy Removal ProVitamin B5 Infused - Black

Grande Cosmetics$16.80207 rev

8mo ago

ForChics Nourishing Mascara - Growth and Strengthening Formula Volumizing Black Lash Treatment with Antioxidants Hormone-Free Lengthening Mascara for Thicker Healthier Lashes

Forchics$24.80596 rev

1y ago

Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara - Buildable Volume & Length Water-Resistant & Clump-Free Lash & Extension Friendly Brown (0.20 oz)

Grande Cosmetics$19.04126 rev

2y ago

Revlon ColorStay Xtensionnaire Lengthening Lash Serum and Mascara In One Tapered Brush for 2X Longer Looking Eyelashes Infused with Pro Vitamin B5 Smudge-Proof 201 Blackest Black

REVLON$9.69305 rev

2y ago

Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count

MAYBELLINE$10.19185,759 rev

3y ago

What buyers say about mascara with lash growth serum

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality45%

“Prime is good mascara”

Quality-Overall11%

“Excellent product”

Smudge Resistance5%

“Does not smear”

Value For Money5%

“Reasonable price”

Advertised Vs Actual Product4%

“Exactly as described”

Ease Of Use3%

“Easy to use”

Ease Of Application3%

“Best applicator”

Color2%

“Variety of colors”

Efficiency1%

“It works well”

Soft Feel1%

“Goes on smooth”

What buyers complain about

Eyelash Quality18%

“Issues with Prime Mascara”

Value For Money10%

“Too expensive”

Moist/Dry8%

“Dried Out”

Ease Of Use6%

“Hard to put on”

Advertised Vs Actual Product6%

“Not as Advertised”

Smudge Resistance4%

“isnt completely smudge proof”

Quality-Overall4%

“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”

Allergies4%

“My skin was so irritated”

Thickness4%

“Very thick”

Functionality-Overall3%

“Not effective”

Top return reasons

Advertised Vs Actual Product16%

Moist/Dry16%

Water Resistance11%

Functionality-Overall9%

Color6%

Eyeliner Quality6%

Product Condition5%

Eyelash Quality4%

Value For Money3%

Quality-Overall2%

Common questions

Is mascara with lash growth serum profitable to sell on Amazon United States?: The niche generates $392K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the mascara with lash growth serum niche?: 10 brands and 100 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in mascara with lash growth serum?: Top complaints mined from reviews: Eyelash Quality, Value For Money, Moist/Dry. The return rate is 0.5%.
When does demand for mascara with lash growth serum peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the mascara with lash growth serum niche?: Listings span $4.22–$27.40; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 29,135 reviews — the moat a new listing must climb.