Mascara with Lash Growth Serum

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months

364K

Growth, 90 days vs prior 90

-36.2%

Conversion, latest week

7.8%

Market size, estimated

$392Ka year

Peak month

July1.4× the quietest month

Top search term

rimmel mascara82K searches a year

Listings sell for $13.73 on average, from $4.22 to $27.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $13.73 that is $14K to $17K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$4.22–$27.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #149 within Eyes. It carries 29,135 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#149in Eyes

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

29,135per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months