Mascara Shield

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

5.1%

Market size, estimated

$75Ka year

Peak month

July1.9× the quietest month

Top search term

mascara shield75K searches a year

Listings sell for $6.62 on average, from $3.62 to $12.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $6.62 that is $5K to $7K a year per listing.

Average price

$6.62under the $15 to $100 sweet spot

Price range

$3.62–$12.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #204 within Eyes. It carries 904 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#204in Eyes

Average rating

3.64 starsAmazon United States average 4.42 stars

Average reviews

904per listing

Listings tracked

13

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months