Mascara Set

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

266K

Growth, 90 days vs prior 90

+19.2%

Conversion, latest week

8.9%

Market size, estimated

$176Ka year

Peak month

December8.3× the quietest month

Top search term

great lash mascara37K searches a year

Listings sell for $7.46 on average, from $4.51 to $12.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $7.46 that is $4K to $6K a year per listing.

Average price

$7.46under the $15 to $100 sweet spot

Price range

$4.51–$12.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #107 within Eyes. It carries 6,624 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#107in Eyes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,624per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months