Mascara Fan Brush
FailDemand is soft, at -26.7% this quarter, so Mascara Fan Brush is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $94K/yr81K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 34%top-5 click share · 11 brands · 15 sellers
Flapen Score
Mascara Fan Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Mascara Fan Brush is stronger. Inside it, weaker.
Market
The Mascara Fan Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Mascara Fan Brush 81K times last year and spent an estimated $94K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $94Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- bdellium makeup brushes32K searches a year
02 · Price
A sale here is worth $32.67.
Listings sell for $32.67 on average, from $3.71 to $191.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.67 that is $0 to $3K a year per listing.
- Average price
- $32.67inside the $15 to $100 sweet spot
- Price range
- $3.71–$191.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #676 within Makeup Brushes & Tools. It carries 146 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 93%
- Out of stock, average day
- 3.6%
- Average rank
- #676in Makeup Brushes & Tools
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 146per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mascara Fan Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
3%
- Brand 178%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 3%)
Demand
Mascara Fan Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Mascara Fan Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bdellium makeup brushes32K/yr
- mascara fan brush11K/yr
- lash fan brush10K/yr
- bdellium6K/yr
- bdellium tools5K/yr
- bdellium brushes3K/yr
- mascara fan brush for lashes4K/yr
- lash fan brush for mascara3K/yr
- fan brush for mascara4K/yr
- bent lash fan brush for mascara3K/yr
Reviews and returns
What reviews say buyers love and hate about Mascara Fan Brush
We read the reviews and the return reasons for every product selling here.
“These brushes are poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mascara Fan Brush questions
Answered from the same tracked data.









