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Mascara Fan Brush

Fail

Demand is soft, at -26.7% this quarter, so Mascara Fan Brush is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$94K/yr81K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
34%top-5 click share · 11 brands · 15 sellers

Flapen Score

Mascara Fan Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Mascara Fan Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mascara Fan Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Mascara Fan Brush 81K times last year and spent an estimated $94K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.5%
Market size, estimated
$94Ka year
Peak month
July1.9× the quietest month
Top search term
bdellium makeup brushes32K searches a year

02 · Price

A sale here is worth $32.67.

Listings sell for $32.67 on average, from $3.71 to $191.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.67 that is $0 to $3K a year per listing.

Average price
$32.67inside the $15 to $100 sweet spot
Price range
$3.71–$191.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #676 within Makeup Brushes & Tools. It carries 146 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
93%
Out of stock, average day
3.6%
Average rank
#676in Makeup Brushes & Tools
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
146per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mascara Fan Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

3%

  • Brand 178%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 3%)

Demand

Mascara Fan Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Mascara Fan Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bdellium makeup brushes32K/yr
  • mascara fan brush11K/yr
  • lash fan brush10K/yr
  • bdellium6K/yr
  • bdellium tools5K/yr
  • bdellium brushes3K/yr
  • mascara fan brush for lashes4K/yr
  • lash fan brush for mascara3K/yr
  • fan brush for mascara4K/yr
  • bent lash fan brush for mascara3K/yr

Reviews and returns

What reviews say buyers love and hate about Mascara Fan Brush

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brush Quality”
18%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“These brushes are poor quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mascara Fan Brush questions

Answered from the same tracked data.