Mascara Base

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-27.9%

Conversion, latest week

8.7%

Market size, estimated

$159Ka year

Peak month

December1.8× the quietest month

Top search term

elf lash serum48K searches a year

Listings sell for $16.12 on average, from $8.74 to $30.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $16.12 that is $24K to $32K a year per listing.

Average price

$16.12inside the $15 to $100 sweet spot

Price range

$8.74–$30.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

0.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Eyes. It carries 3,159 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#125in Eyes

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

3,159per listing

Listings tracked

4

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months