Mascara

Shoppers searched for this 24.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.5M a year.

Searches, last 12 months

24.5M

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

10.1%

Market size, estimated

$26.5Ma year

Peak month

December1.4× the quietest month

Top search term

mascara10.0M searches a year

Listings sell for $10.69 on average, from $3.22 to $27.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $10.69 that is $535K to $641K a year per listing.

Average price

$10.69under the $15 to $100 sweet spot

Price range

$3.22–$27.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$535K–$641K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Eyes. It carries 68,070 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

68,070per listing

Listings tracked

48

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months