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Mary Kay Timewise Moisturizer

Maybe

Shoppers spend an estimated $2.3M a year here. But the top 5 brands take 100% of clicks, so Mary Kay Timewise Moisturizer is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$2.3M/yr2.5M searches / yr
90-day growth
-12.7%search demand this quarter
Competition
46%top-5 click share · 1 brands · 3 sellers

Flapen Score

Mary Kay Timewise Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Mary Kay Timewise Moisturizer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Kay Timewise Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Mary Kay Timewise Moisturizer 2.5M times last year and spent an estimated $2.3M. One brand takes every click. Demand peaks in Feb–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
2.9%
Market size, estimated
$2.3Ma year
Peak month
July2.3× the quietest month
Top search term
it cosmetics1.2M searches a year

02 · Price

A sale here is worth $31.96.

Listings sell for $31.96 on average, from $17.73 to $43.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $31.96 that is $48K to $64K a year per listing.

Average price
$31.96inside the $15 to $100 sweet spot
Price range
$17.73–$43.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$48K–$64K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Face. It carries 11,302 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#30in Face
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
11,302per listing
Listings tracked
40

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mary Kay Timewise Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 80%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Mary Kay Timewise Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Mary Kay Timewise Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • it cosmetics1.2M/yr
  • it cosmetics cc cream680K/yr
  • it cosmetics foundation263K/yr
  • it cc cream with spf 5086K/yr
  • it cc cream65K/yr
  • it foundation59K/yr
  • it makeup33K/yr
  • it foundation for mature skin16K/yr
  • it makeup foundation20K/yr
  • cc cream it cosmetics20K/yr

Reviews and returns

What reviews say buyers love and hate about Mary Kay Timewise Moisturizer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Coverage”
15%of negative reviews mention “Color”
2.3%of orders come back
“Color does not match”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mary Kay Timewise Moisturizer questions

Answered from the same tracked data.