mary kay timewise moisturizer
Worth a lookShows a $2.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$2.3M$2.3M/yr · 2.5M searches
Avg price
Incredible$31.96avg listing price — sweet spot $15–$100
Price range
Incredible$17.73–$43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,302.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mary kay timewise moisturizer is a $2.3M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mary kay timewise moisturizer market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $2.6M–$3.2M
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.4%
- Avg brand age
- 60 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
0%
- IT Cosmetics100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -12.7% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 2.3×
Top mary kay timewise moisturizer search terms
- it cosmetics1.2M/yr
- it cosmetics cc cream680K/yr
- it cosmetics foundation263K/yr
- it cc cream with spf 5086K/yr
- it cc cream65K/yr
- it foundation59K/yr
- it makeup33K/yr
- it foundation for mature skin16K/yr
- it makeup foundation20K/yr
- cc cream it cosmetics20K/yr
Top mary kay timewise moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.864.5★32,929 rev
IT Cosmetics CC+ Cream (Light Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.324.5★32,929 rev
IT Cosmetics CC+ Cream (Light) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.484.5★32,929 rev
IT Cosmetics CC+ Cream Travel (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz
IT Cosmetics$17.854.2★6,892 rev
IT Cosmetics CC+ Cream Illumination (Medium) - Radiant Full Coverage Foundation With SPF 50+ Color Corrector & Hydrating Anti-Aging Serum Hydrolyzed Collagen + Peptides - 1.08 fl oz
IT Cosmetics$34.544.5★3,182 rev
Newest
by launch date
IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.2132,929 rev
IT Cosmetics Confidence in a Cream - Anti Aging Face Moisturizer Visibly Reduces Fine Lines & Wrinkles Up To 48H Hydration Repairs Skin Barrier Squalane & Ceramides - 2 fl oz
IT Cosmetics$39.444,515 rev
IT Cosmetics CC+ Nude Glow (Light Medium) - Medium Coverage Foundation with SPF 40 & Brightening Glow Serum Lightweight Skin Tint 2% Niacinamide + Hyaluronic Acid Up to 24H Hydration - 1.08 fl oz
IT Cosmetics$33.953,365 rev
IT Cosmetics CC+ Nude Glow (Fair Light) - Medium Coverage Foundation with SPF 40 & Brightening Glow Serum Lightweight Skin Tint 2% Niacinamide + Hyaluronic Acid Up to 24H Hydration - 1.08 fl oz
IT Cosmetics$33.603,365 rev
IT Cosmetics CC+ Nude Glow (Light) - Medium Coverage Foundation with SPF 40 & Brightening Glow Serum Lightweight Skin Tint 2% Niacinamide + Hyaluronic Acid Up to 24H Hydration - 1.08 fl oz
IT Cosmetics$33.643,365 rev
Trending
90-day click momentum
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation (Light) - Sheer to Full Coverage Pressed Powder Blurring Pores & Dark Spots Anti-Aging Face Makeup Collagen & Niacinamide - 0.33 oz
IT Cosmetics$35.874.5★
IT Cosmetics CC+ Cream (Fair) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.644.5★
IT Cosmetics CC+ Nude Glow (Fair Light) - Medium Coverage Foundation with SPF 40 & Brightening Glow Serum Lightweight Skin Tint 2% Niacinamide + Hyaluronic Acid Up to 24H Hydration - 1.08 fl oz
IT Cosmetics$33.604.5★
IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.864.5★
IT Cosmetics CC+ Cream (Neutral Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
IT Cosmetics$33.174.5★
What buyers say about mary kay timewise moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“Its full coverage”
“Always consistent quality”
“Matches her skin very well”
“Great palette”
“Great moisturizer”
“Goes on smooth”
“Lightweight and covers well”
“Worth It”
“gives you a natural glow”
“A great option for everyday use”
What buyers complain about
“Color does not match”
“not worth the price”
“Too thick”
“Made my face dry”
“The size was larger than I thought it would be”
“Does not cover as advertised”
“definitely allergic”
“It highlighted every wrinkle”
“Bad Smell”
“Then it flakes off within a few hours”
Top return reasons
Common questions
- Is mary kay timewise moisturizer profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 40 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mary kay timewise moisturizer niche?
- 1 brands and 3 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mary kay timewise moisturizer?
- Top complaints mined from reviews: Color, Value For Money, Thickness. The return rate is 2.3%.
- When does demand for mary kay timewise moisturizer peak?
- Demand peaks in Feb–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the mary kay timewise moisturizer niche?
- Listings span $17.73–$43.35; the average listing price is $31.96 (sweet spot $15–$100). The average incumbent carries 11,302 reviews — the moat a new listing must climb.