Mary Kay Timewise Moisturizer

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

2.9%

Market size, estimated

$2.3Ma year

Peak month

July2.3× the quietest month

Top search term

it cosmetics1.2M searches a year

Listings sell for $31.96 on average, from $17.73 to $43.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $31.96 that is $48K to $64K a year per listing.

Average price

$31.96inside the $15 to $100 sweet spot

Price range

$17.73–$43.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$48K–$64K

Returns

2.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Face. It carries 11,302 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#30in Face

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

11,302per listing

Listings tracked

40

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months