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50

mary kay cc cream medium to deep

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 21Conversion 70Competition 22Returns 97Price range 95Avg price 95Brand share 0Review moat 92Quality gap 45

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.42

avg listing price — sweet spot $15–$100

Price range

Incredible$18.75–$29.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great162.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$384K

$384K/yr · 237K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mary kay cc cream medium to deep is a $384K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mary kay cc cream medium to deep market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
$318K–$381K
units × avg price
Conversion rate
6.4%
Avg BSR
#406
Page quality
0%
Prime
67%
Sponsored
8%
Out of stock
22.7%
Avg brand age
79 months
Avg seller age
134 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Mary Kay82%
  • Generic11%
  • Konipl7%

Demand

Weekly Amazon search volume, last 28 weeks — -7.8% search growth over the last 90 days.
5K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top mary kay cc cream medium to deep search terms

  • mary kay foundation92K/yr
  • mary kay cc cream light to medium41K/yr
  • mary kay cc cream25K/yr
  • mary kay cc cream medium to deep12K/yr
  • mary kay timewise foundation10K/yr
  • marykay foundations10K/yr
  • mary kay cc cream very light6K/yr
  • cc cream mary kay6K/yr
  • base mary kay7K/yr
  • mary kay products foundation5K/yr
All search terms

Top mary kay cc cream medium to deep products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$58K30%$115K45%$173K60%$231K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about mary kay cc cream medium to deep

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great product”

Advertised Vs Actual Product14%

“As advertised”

Color13%

“Color is nice”

Coverage12%

“good coverage”

Soft Feel10%

“It gies on smoothly”

Suitability Combination Skin6%

“Beautifuk Skin Tone”

Durability4%

“have used it for years”

Moist/Dry4%

“Moisturizer”

Texture/Consistency-Overall3%

“Texture and coverage”

Design-Overall3%

“Perfect foundation”

What buyers complain about

Color29%

“Sent me the wrong color”

Ease Of Use8%

“not easy to spread on lips”

Allergies8%

“My skin is extremely sensitive”

Thickness8%

“It's thin”

Coverage8%

“Not good coverage at all”

Quality-Overall7%

“Makeup is old and not good”

Moist/Dry4%

“Too dry”

Suitability Dry Skin4%

“Too dry for my skin”

Value For Money4%

“A little pricey for such a small amount”

Smell2%

“My only concern is it smells like cheap sunscreen”

Top return reasons

Color70%
Advertised Vs Actual Product10%
Weight Light3%
Product Condition2%
Coverage2%
Material Quality2%
Size-Overall1%
Leak-Proof1%
Oily/Greasy1%
Thickness1%

Common questions

Is mary kay cc cream medium to deep profitable to sell on Amazon United States?
The niche generates $384K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the mary kay cc cream medium to deep niche?
3 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mary kay cc cream medium to deep?
Top complaints mined from reviews: Color, Ease Of Use, Allergies. The return rate is 0.6%.
What does it cost to enter the mary kay cc cream medium to deep niche?
Listings span $18.75–$29.28; the average listing price is $25.42 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.