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Marley Twist Braiding Hair

Maybe

Products sell for $18.63 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Marley Twist Braiding Hair is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$351K/yr820K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
56%top-5 click share · 20 brands · 39 sellers

Flapen Score

Marley Twist Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Marley Twist Braiding Hair is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marley Twist Braiding Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Marley Twist Braiding Hair 820K times last year and spent an estimated $351K. The top 5 brands take 61% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
820K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
2.3%
Market size, estimated
$351Ka year
Peak month
July2.0× the quietest month
Top search term
marley twist braiding hair281K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $7.47 to $35.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.63 that is $9K to $14K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$7.47–$35.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #622 within Hair Extensions. It carries 1,087 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
5.1%
Average rank
#622in Hair Extensions
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,087per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Marley Twist Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$35K$53K$70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

34%

  • FREETRESS BRAIDS19%
  • Outernice16%
  • Celie12%
  • BYKSVIOC8%
  • x-pression5%
  • XSASLYET5%

Demand

Marley Twist Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Marley Twist Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marley twist braiding hair281K/yr
  • cuban twist hair221K/yr
  • marley hair99K/yr
  • marley twist hair53K/yr
  • cuban twist23K/yr
  • marley braiding hair22K/yr
  • cuban twist soft and natural hair14K/yr
  • marley twist12K/yr
  • equal cuban twist hair11K/yr
  • cuban twist hair 24 inch14K/yr

Reviews and returns

What reviews say buyers love and hate about Marley Twist Braiding Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hair Related12%−0.13

Bad hair

broke out my hair

it does not match the texture of the hair in the product photo

Quality-Overall11%+0.18

Whatever off brand this is is not good

Dont like the quality

Terrible product

Smell11%−0.06

The hair had a weird smell

Slight smell,

Not a pleasant smell

Size-Overall5%−0.04

Bundle was smaller than I expected

I have a 12 inch form the hair store thats shorter than this sad

should not be advertised as 8pcks when hair in each pack is that small

Allergies5%−0.05

The most chemically itchy hair I've ever bought in life

the itch was uncontrollable

Itchy

Love

Quality-Overall16%+0.18

Good Quality

Great hair quality

This Marley twist hair is really good quality

Hair Styling14%+1.38

Very nice hair hold up well

The style holds up perfectly

Love it for the style I use it for

Soft Feel13%

Its soft

The hair was soft

Hair is super soft

Value For Money9%

Worth the price

Great for the price

Great value

Suitability Straight Hair7%+0.46

Excellent for a natural looking hair style

I like that I could straighten the hair too with a blow dryer on low heat for a nice blowout affect

so the twists look like natural hair

Return

1.9% Return rate 31% Fixable by listing

Suitability Straight Hair12%▄█▅▅▆▆
Advertised Vs Actual Product12%▆█▇▆▇▇
Suitability Long Hair11%▆▆█▅▆▄
Texture/Consistency-Overall10%▇▆█▇▆▅

The quality/texture is a real issue that makes it hard to use

The product was matted

Not Marley textured

Color9%▅▆▅▅█▇

FAQ

Common Marley Twist Braiding Hair questions

Answered from the same tracked data.