Marley Twist Braiding Hair

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months

820K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

2.3%

Market size, estimated

$351Ka year

Peak month

July2.0× the quietest month

Top search term

marley twist braiding hair281K searches a year

Listings sell for $18.63 on average, from $7.47 to $35.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.63 that is $9K to $14K a year per listing.

Average price

$18.63inside the $15 to $100 sweet spot

Price range

$7.47–$35.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #622 within Hair Extensions. It carries 1,087 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

91%

Out of stock, average day

5.1%

Average rank

#622in Hair Extensions

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,087per listing

Listings tracked

23

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months