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Mario Badescu Set

Fail

The top 5 brands take 100% of clicks, so Mario Badescu Set is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$24K/yr24K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
61%top-5 click share · 1 brands · 4 sellers

Flapen Score

Mario Badescu Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Mario Badescu Set is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Badescu Set market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Badescu Set 24K times last year and spent an estimated $24K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
4.3%
Market size, estimated
$24Ka year
Peak month
December6.1× the quietest month
Top search term
mario badescu travel size4K searches a year

02 · Price

A sale here is worth $23.24.

Listings sell for $23.24 on average, from $6.55 to $36.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.24 that is $0 to $2K a year per listing.

Average price
$23.24inside the $15 to $100 sweet spot
Price range
$6.55–$36.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,365 within Face Mists. It carries 16,502 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,365in Face Mists
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
16,502per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mario Badescu Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mario Badescu Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Mario Badescu Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario badescu travel size4K/yr
  • mario badescu set9K/yr
  • mario badescu kit5K/yr
  • mario badescu gift set6K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Badescu Set

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
9%of negative reviews mention “Smell”
1.1%of orders come back
“Didn't think there would be a smell to it”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mario Badescu Set questions

Answered from the same tracked data.