Is mario badescu lip mask profitable to sell on Amazon United States?

The niche generates $42K/yr across 4 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (28/100).

How competitive is the mario badescu lip mask niche?

1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mario badescu lip mask?

Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.7%.

When does demand for mario badescu lip mask peak?

Demand peaks in Jan–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the mario badescu lip mask niche?

Listings span $6.56–$12.28; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.

mario badescu lip mask

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,172.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 33K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.56–$12.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, mario badescu lip mask is a $42K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mario badescu lip mask market data

Units sold / yr: 5K–6K; avg 1,000–1,250/product
Revenue / yr: $52K–$63K; units × avg price
Conversion rate: 12.2%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Mario Badescu100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top mario badescu lip mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mario Badescu Lip Mask with Acai and Vanilla for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil and Hydrating Shea Butter 0.5 Ounces

Mario Badescu$10.894.6★2,477 rev

Mario Badescu Lip Mask with Coconut and Mango for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Sunflower Seed Oil and Hydrating Shea Butter 0.5 Ounces

Mario Badescu$12.124.6★2,477 rev

Mario Badescu Lip Mask with Watermelon & Basil for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Hydrating Shea Butter Papaya Oil & Squalane 0.5 Oz

Mario Badescu$12.284.6★2,477 rev

Mario Badescu Moisturizing Original Lip Balm for Dry Cracked Lips Infused with Coconut Oil and Shea Butter Ultra-Nourishing Lip Care Moisturizer for Soft Smooth and Supple Lips 0.35 Oz

Mario Badescu$6.564.6★9,259 rev

Newest

by launch date

Mario Badescu Lip Mask with Watermelon & Basil for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Hydrating Shea Butter Papaya Oil & Squalane 0.5 Oz

Mario Badescu$12.282,477 rev

1y ago

Mario Badescu Lip Mask with Coconut and Mango for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Sunflower Seed Oil and Hydrating Shea Butter 0.5 Ounces

Mario Badescu$12.122,477 rev

2y ago

Mario Badescu Lip Mask with Acai and Vanilla for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil and Hydrating Shea Butter 0.5 Ounces

Mario Badescu$10.892,477 rev

3y ago

Mario Badescu Moisturizing Original Lip Balm for Dry Cracked Lips Infused with Coconut Oil and Shea Butter Ultra-Nourishing Lip Care Moisturizer for Soft Smooth and Supple Lips 0.35 Oz

Mario Badescu$6.569,259 rev

7y ago

What buyers say about mario badescu lip mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry39%

“Great moisturizer”

Smell14%

“Smells divine”

Soft Feel10%

“My lips are soft and feel great”

Quality-Overall9%

“Great quality”

Value For Money6%

“some super cheap”

Suitability Winter Weather3%

“Its perfect for dry winters or anyone who struggles with chronically dry lips”

Texture/Consistency-Overall3%

“The texture is so creamy and it truly leaves my lips feeling soft and moisturized”

Durability2%

“it last hours”

Brightness/Shine/Glow2%

“shiny during the day”

Thickness2%

“has a lovely thick”

What buyers complain about

Moist/Dry14%

“Horrible irritating not moisturizing product”

Smell14%

“Very sticky and not a great fan of the smell either”

Adhesion/Stickiness13%

“Too sticky”

Functionality-Overall12%

“Doesnt work”

Value For Money8%

“Not worth the money”

Flammable3%

“It burns”

Color3%

“Açaí and vanilla have different colors”

Texture/Consistency-Overall3%

“have not felt a huge difference in texture or softness”

Durability3%

“Broke my lips out”

Allergies2%

“However, Im concerned I might have had an allergic reaction because my lips tingled the entire time I wore it”

Top return reasons

Smell17%

Moist/Dry16%

Product Condition11%

Advertised Vs Actual Product11%

Functionality-Overall10%

Size-Overall7%

Texture/Consistency-Overall5%

Value For Money4%

Adhesion/Stickiness4%

Defective Material/Parts4%

Common questions

Is mario badescu lip mask profitable to sell on Amazon United States?: The niche generates $42K/yr across 4 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (28/100).
How competitive is the mario badescu lip mask niche?: 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mario badescu lip mask?: Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.7%.
When does demand for mario badescu lip mask peak?: Demand peaks in Jan–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the mario badescu lip mask niche?: Listings span $6.56–$12.28; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.