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Mario Badescu Lip Mask

Fail

The top 5 products take 100% of clicks, so Mario Badescu Lip Mask is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$42K/yr33K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Mario Badescu Lip Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Mario Badescu Lip Mask is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Badescu Lip Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Badescu Lip Mask 33K times last year and spent an estimated $42K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
12.2%
Market size, estimated
$42Ka year
Peak month
December3.3× the quietest month
Top search term
mario badescu lip mask31K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $6.56 to $12.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $10.46 that is $10K to $13K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$6.56–$12.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Lip Care. It carries 4,173 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Lip Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,173per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mario Badescu Lip Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Mario Badescu Lip Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Mario Badescu Lip Mask

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Moist/Dry”
0.7%of orders come back
“Horrible irritating not moisturizing product”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mario Badescu Lip Mask questions

Answered from the same tracked data.