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Mario Badescu Facial Spray

Fail

The top 5 brands take 100% of clicks, so Mario Badescu Facial Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$317K/yr205K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
69%top-5 click share · 2 brands · 5 sellers

Flapen Score

Mario Badescu Facial Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Mario Badescu Facial Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Badescu Facial Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Badescu Facial Spray 205K times last year and spent an estimated $317K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
13.3%
Market size, estimated
$317Ka year
Peak month
December2.0× the quietest month
Top search term
mario badescu facial spray168K searches a year

02 · Price

A sale here is worth $11.63.

Listings sell for $11.63 on average, from $6.55 to $20.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.63 that is $17K to $23K a year per listing.

Average price
$11.63under the $15 to $100 sweet spot
Price range
$6.55–$20.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$23K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Face Mists. It carries 21,013 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#115in Face Mists
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
21,013per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Mario Badescu Facial Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%
  • Open — no brand owns it (0%)

Demand

Mario Badescu Facial Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mario Badescu Facial Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario badescu facial spray168K/yr
  • frownies rose water8K/yr
  • mario badescu spray10K/yr
  • frownies rose water hydrator spray10K/yr
  • mario badescu face spray3K/yr
  • frownies spray3K/yr
  • mario spray2K/yr
  • rose water hydrator spray561/yr

Reviews and returns

What reviews say buyers love and hate about Mario Badescu Facial Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.8%of orders come back
“It does not have a strong scent”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mario Badescu Facial Spray questions

Answered from the same tracked data.