Is mario badescu face wash profitable to sell on Amazon United States?

The niche generates $46K/yr across 10 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (39/100).

How competitive is the mario badescu face wash niche?

1 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mario badescu face wash?

Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.9%.

When does demand for mario badescu face wash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the mario badescu face wash niche?

Listings span $12.68–$22.47; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 2,191 reviews — the moat a new listing must climb.

mario badescu face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Price range

Great$12.68–$22.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,190.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 19K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mario badescu face wash is a $46K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mario badescu face wash market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 15.6%
Avg BSR: #646
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Mario Badescu100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top mario badescu face wash search terms

mario badescu face wash12K/yr +10.0%14.9% conv.
mario badescu cleanser6K/yr -32.4%11.8% conv.
mario badescu gentle foaming cleanser1K/yr +7.2%24.7% conv.

All search terms

Top mario badescu face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mario Badescu Glycolic Foaming Cleanser for All Skin Types| Exfoliating Face Wash with Glycolic Acid & Aloe Vera| Visibly Evens Skin Tone & Texture | 6 Fl Oz (Pack of 1)

Mario Badescu$13.964.6★5,929 rev

Mario Badescu Gentle Foaming Facial Cleanser Deep Cleansing and Hydrating Face Wash for All Skin Types with Aloe Vera Fermented Black Tea and Glycerin 6 Fl Oz

Mario Badescu$14.324.6★511 rev

Mario Badescu Enzyme Cleansing Gel Face Wash Oil-Free Facial Cleanser with Papaya Enzyme & Grapefruit Extract Exfoliating Skin Care for All Skin Types Removes Excess Oil & Impurities 8 Fl Oz

Mario Badescu$14.354.6★4,166 rev

Mario Badescu Acne Facial Cleanser for Combination & Oily Skin Oil-Free Face Wash with Salicylic Acid & Aloe Vera Deep Pore Clean 6 Fl Oz (Pack of 1)

Mario Badescu$14.114.5★3,610 rev

Mario Badescu Enzyme Cleansing Gel Face Wash Oil-Free Facial Cleanser with Papaya Enzyme & Grapefruit Extract Exfoliating Skin Care for All Skin Types Removes Excess Oil & Impurities 16 Fl Oz

Mario Badescu$21.294.6★4,166 rev

Newest

by launch date

Mario Badescu Gentle Foaming Facial Cleanser Deep Cleansing and Hydrating Face Wash for All Skin Types with Aloe Vera Fermented Black Tea and Glycerin 6 Fl Oz

Mario Badescu$14.32511 rev

5y ago

Mario Badescu Cleansing Oil for All Skin Types | Lightweight 2-in-1 Makeup Remover & Cleanser | Formulated with Nourishing Oils | 6 Fl Oz

Mario Badescu$15.09466 rev

5y ago

Mario Badescu Botanical Exfoliating Scrub for All Skin Types Face Scrub with Ivory Palm Seeds & Green Tea Extract Gentle Exfoliating Face Wash 3.4 Fl Oz

Mario Badescu$22.471,263 rev

11y ago

Mario Badescu Enzyme Cleansing Gel Face Wash Oil-Free Facial Cleanser with Papaya Enzyme & Grapefruit Extract Exfoliating Skin Care for All Skin Types Removes Excess Oil & Impurities 16 Fl Oz

Mario Badescu$21.294,166 rev

18y ago

Mario Badescu Cleansing Milk with Carnation Rice Oil & Vitamin E - No Rinse Liquid Makeup Remover Cleanser with Milky Formula For Skin Care and Gentle Cleansing Experience 6 Fl Oz

Mario Badescu$12.68590 rev

18y ago

What buyers say about mario badescu face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin22%

“Good skin care product”

Cleansing20%

“Great cleanser”

Moist/Dry11%

“It doesnt leave my face feeling super dry”

Smell10%

“Smells great”

Soft Feel6%

“It feels very gentle on the skin while still cleaning deeply”

Ease Of Cleaning5%

“Best cleaner ever”

Ease Of Use4%

“You do not have to use a lot”

Suitability Dry Skin3%

“It doesnt leave my face feeling super dry”

Advertised Vs Actual Product2%

“As Described”

Value For Money2%

“is amazing for the price it sells for”

What buyers complain about

Smell23%

“had a chemical smell”

Allergies11%

“My sensitive skin reacted to something in this face wash”

Color8%

“Now its like the color of antifreeze”

Suitability Dry Skin7%

“Incredibly harsh, used every other day for a week and my skin is dry and skin barrier is suffering”

Moist/Dry6%

“The product does get stuck in the cap opening and dries”

Suitability Oily Skin5%

“so it is not recommended for oily skin”

Oily/Greasy3%

“it acts like a hydrating gel that feels greasy on the skin”

Hard Feel3%

“Incredibly harsh, used every other day for a week and my skin is dry and skin barrier is suffering”

Lather3%

“I was surprised it did not foam or lather”

Quality-Overall3%

“The quality of these products vary too much”

Top return reasons

Smell32%

Advertised Vs Actual Product12%

Suitability Combination Skin7%

Moist/Dry6%

Functionality-Overall6%

Suitability Dry Skin5%

Value For Money4%

Size-Overall4%

Product Condition4%

Color4%

Common questions

Is mario badescu face wash profitable to sell on Amazon United States?: The niche generates $46K/yr across 10 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (39/100).
How competitive is the mario badescu face wash niche?: 1 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mario badescu face wash?: Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.9%.
When does demand for mario badescu face wash peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the mario badescu face wash niche?: Listings span $12.68–$22.47; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 2,191 reviews — the moat a new listing must climb.