Is maree hair mask profitable to sell on Amazon United States?

The niche generates $97K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (38/100).

How competitive is the maree hair mask niche?

1 brands and 7 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in maree hair mask?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Smell. The return rate is 0.4%.

When does demand for maree hair mask peak?

Demand peaks in Jan–Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the maree hair mask niche?

Listings span $10.74–$28.38; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 6,220 reviews — the moat a new listing must climb.

maree hair mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.88

avg listing price — sweet spot $15–$100

Price range

Great$10.74–$28.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 112K searches

Review moat

Bad6,219.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, maree hair mask is a $97K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Jul. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

maree hair mask market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $113K–$151K; units × avg price
Conversion rate: 4.6%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

MAREE100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -6.4% search growth over the last 90 days.

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top maree hair mask search terms

maree hair mask72K/yr -1.0%4.9% conv.
maree keratin hair mask25K/yr -1.1%5.1% conv.
marre keratin hair treatment16K/yr -36.2%3.3% conv.

All search terms

Top maree hair mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz White

MAREE$21.264.4★10,703 rev

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple

MAREE$22.114.4★10,703 rev

MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello

MAREE$21.714.4★173 rev

MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair Leave-In Conditioner for Curly Hair Color Treated

MAREE$11.564.4★1,315 rev

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Pearl

MAREE$28.384.4★10,703 rev

Newest

by launch date

MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello

MAREE$21.71173 rev

3mo ago

MAREE Deep Conditioning Leave-In Hair Mask for Damaged Hair Keratin Hair Treatment with Biotin Natural Oils & Vitamins Leave-In Conditioner for Repair and Hydration Color Glazers

MAREE$21.061,315 rev

6mo ago

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Pearl

MAREE$28.3810,703 rev

7mo ago

MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair Leave-In Conditioner for Curly Hair Color Treated

MAREE$11.561,315 rev

10mo ago

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 6.7 Fl Oz Brown

MAREE$21.7210,703 rev

12mo ago

What buyers say about maree hair mask

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Leaves hair soft”

Smell14%

“Amazing smell”

Quality-Overall12%

“Excellent product”

Moist/Dry6%

“Hydration is amazing”

Hair Growth4%

“Helps with hair health”

Suitability Curly Hair4%

“This product is great for frizzy hair”

Value For Money4%

“Fantastic price”

Brightness/Shine/Glow3%

“gives a good shine”

Suitability Straight Hair3%

“It makes my hair look and feel amazing”

Hair Styling3%

“my curls bouncy”

What buyers complain about

Functionality-Overall9%

“Did not work as says”

Ease Of Use9%

“hard to control”

Smell7%

“Didnt like the scent”

Moist/Dry7%

“Its very dry”

Hair Related6%

“Did not work in my hair”

Color4%

“didn't get color results”

Suitability Colored Hair4%

“Hard to get color out of hair”

Oily/Greasy4%

“Makes hair greasy”

Value For Money3%

“Just expensive”

Suitability Short Hair3%

“for my hair it really doesn't work”

Top return reasons

Functionality-Overall16%

Advertised Vs Actual Product10%

Suitability Short Hair10%

Smell6%

Leak-Proof6%

Oily/Greasy6%

Moist/Dry5%

Hair Related4%