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Mardi Gras Glitter

Fail

Demand is soft, at -95.0% this quarter, so Mardi Gras Glitter is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$19K/yr31K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 8 sellers

Flapen Score

Mardi Gras Glitter against its category

The dotted line is the Beauty & Personal Care average. Past it, Mardi Gras Glitter is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Glitter 31K times last year and spent an estimated $19K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
7.8%
Market size, estimated
$19Ka year
Peak month
February69.3× the quietest month
Top search term
mardi gras glitter14K searches a year

02 · Price

A sale here is worth $7.91.

Listings sell for $7.91 on average, from $6.74 to $9.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $7.91 that is $791 to $2K a year per listing.

Average price
$7.91under the $15 to $100 sweet spot
Price range
$6.74–$9.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$791–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #161 within Body. It carries 1,422 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#161in Body
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,422per listing
Listings tracked
10

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Mardi Gras Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 216%
  • Brand 316%
  • Brand 415%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (0%)

Demand

Mardi Gras Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 69.3×

Search terms

Top Mardi Gras Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras glitter14K/yr
  • mardi gras face glitter11K/yr
  • mardi gras glitter face5K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Glitter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Moist/Dry”
3.1%of orders come back
“My only complaint is that it doesnt really dry so my hair kept getting stuck to it”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mardi Gras Glitter questions

Answered from the same tracked data.