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Marcel Curling Iron

Fail

An estimated 8.9% of orders come back, so Marcel Curling Iron is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$134K/yr163K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 27 sellers

Flapen Score

Marcel Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Marcel Curling Iron is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marcel Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Marcel Curling Iron 163K times last year and spent an estimated $134K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.3%
Market size, estimated
$134Ka year
Peak month
December1.8× the quietest month
Top search term
marcel curling iron98K searches a year

02 · Price

A sale here is worth $62.84.

Listings sell for $62.84 on average, from $7.83 to $214.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $62.84 that is $6K to $16K a year per listing.

Average price
$62.84inside the $15 to $100 sweet spot
Price range
$7.83–$214.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,359 within Irons. It carries 1,423 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
83%
Out of stock, average day
4.1%
Average rank
#1,359in Irons
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,423per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Marcel Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 162%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Marcel Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Marcel Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marcel curling iron98K/yr
  • marcel43K/yr
  • marcel iron15K/yr
  • hot tools marcel curling iron7K/yr

Reviews and returns

What reviews say buyers love and hate about Marcel Curling Iron

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Hair Styling”
19%of negative reviews mention “Durability”
8.9%of orders come back
“They arent lasting very long at all”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Marcel Curling Iron questions

Answered from the same tracked data.